Business Graph on Touch Screen Is Marketing an Expense or Investment?

Is Marketing an Expense or Investment?

The way you answer this question, “Is Marketing an Expense or Investment?”, is important, especially if you’re a business owner. For a lot of people, anytime they spend money, they feel it’s an expense. Most of the time, this is true. But not always. In order to answer this question,

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chatbots vs live chat

Chatbots vs. Live Chat: Which is Best for Your Business?

Artificial Intelligence (AI) is transforming the way businesses interact and engage with their customers. Marketing industry experts have predicted that by the end of 2020, nearly 80% of consumers will be managing their relationships with brands without human interaction. More and more businesses are responding and seeing the benefits of

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Which Social Media Platform is Right for Your Business person holding phone looking at social media

Which Social Media Platform is Right for Your Business?

When you’re starting a business or putting more effort into your online marketing, you’re going to run across this question, “Which Social Media Platform is Right for Your Business?”. Everyone is telling you that you need to market using social media, but each platform is different. How do you know

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close up on man hand using tab pad on laptop to working about futuristic of social media marketing icon for internet network technology and business concept

The Importance of UTM Codes in Your Digital Marketing

The business icon Peter Drucker said, “What gets measured, gets managed.” Marketing isn’t cheap, and if you can’t measure the impact of your marketing, you can’t improve it or justify its expense. UTM (Urchin Tracking Module) codes provide more granular analytics to gauge the effectiveness of your online ad campaigns.

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Doohickey Marketing Automation Capture

What is Marketing Automation?

In its most basic form, marketing automation is a set of software tools designed to streamline and simplify your marketing responsibilities. It can automate the lead qualification process and put that lead into the right campaign. Today it has become very sophisticated. In the past, it was a numbers game,

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Terms of Use and Privacy Policy

Does Your Website Need a Terms of Use and Privacy Policy?

Who needs a terms of use and privacy policy on their website? If you’re thinking only major corporations use them, you’re mistaken. The issues surrounding consumer privacy and collecting customer data are under a microscope today. If you display something as simple as a contact form on your website, you’d

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