Magazine cover designs need to entice readers to pick up the publication, highlight the issue’s featured stories, and compel readers to flip through the pages. For the Advantage magazine cover design, Doohickey sought to create a series of cohesive yet individualistic covers. This creates a branded visual while allowing creativity to shine through each cover. The resulting cover designs captured the Advantage goal to inform small business owners while visually enticing readers.
In addition to the Advantage magazine cover design, Doohickey also designed the Advantage stationery.
Advantage Business magazine is a publication aimed at educating and communicating with First Coast small business owners. The magazine’s goal is to provide professional development seminars, online communication, and a publication that answers reader questions regarding small business matters and concerns. Their experts provide custom solutions for small businesses to help them grow and succeed. Advantage covers a number of topics, including finance, marketing, technology, law, human resources, and insurance. The publication reaches Orlando and Charlotte in addition to Jacksonville.