The Doohickey Blog
Small business marketing tips.
Straight answers about Google Ads, SEO, AI search and websites. Written for owners who want more calls and form leads, not more jargon.

Clicks Don’t Pay the Bills: The Marketing Metrics That Actually Matter
You get your monthly marketing report. Impressions are up. Clicks are up. Website traffic is the highest it’s ever been. There’s a chart with a line going up and to the right.
And the phone? About the same as last month.

5 Reasons Your Website Isn’t Selling
When business owners come to us, it’s typically because they want to generate more leads and make more sales through

Why The Right Content Matters for Your Website’s Success
When was the last time you read the words on your website? When people first arrive at your website, what

Does Your Business Need Online Reputation Management?
Does your business have an online presence? If you answered yes, then you either have a website, social media pages,

Why Email Authentication is Important for Your Business
Today, every successful business relies on email marketing to send clients and prospects notifications, promotions, and updates. Email marketing is

PPC vs. SEO – Which One is Right for My Business?
On the first day of your intro to online marketing, you will hear the terms PPC and SEO. And as
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