When business owners come to us, it’s typically because they want to generate more leads and make more sales through their website. And usually, they put all their focus on design and messaging. Those are certainly important factors to consider, but more importantly, some websites never have a chance to sell in the first place. Why? Some websites are rarely or never seen. You can have a professionally designed website with strong messaging and still fail to get any attention whatsoever from customers. To help you understand why, and spot the kinds of blunders that need to be avoided, let’s look at five reasons your website isn’t selling…
Your Website is Loading Too Slow
Attention spans are shorter than ever before, and your competition is just one click away. It should come as no surprise that searchers are likely to quickly move on if your website is loading too slowly. If this is the case for your website, it could be bad coding, poorly-optimized content, or slow hosting packages that are causing the problem.
Your Website is Not Mobile Responsive
Today, the majority of website traffic runs through phones and tablets. If your website is not responsive and designed for mobile screen sizes, it’s not going to display right for users. When that happens, customers are once again, one click away from a website they can easily navigate on their mobile device.
Your Website is Not Optimized for Search Engines
Google processes over 5 billion searches per day. If your website isn’t optimized, customers searching for what you’re offering may never find you. Websites that invest in search engine optimization consistently rank higher in search engine results. When a potential customer types in a keyword or keyword phrase that matches your product or service, they will not find you if your website isn’t properly optimized for search engines.
Your Website’s Online Business Profiles are Out of Date
It’s common for small businesses to let their listings on industry pages and review platforms like Yelp get out of date. The problem is, these errors confuse Google, and real-life customers, who don’t know whether your company is open or not. Having outdated and incorrect listing information will cause you to disappear from search rankings over time.
You’re Not Managing Your Online Reputation
You have probably noticed the way star ratings and online reviews show up directly within search results these days. If customers have been saying unflattering things about your company, searchers will see their feedback before they have to make a decision whether to click through to your site or not. So, a bad reputation can kill off traffic to your website quickly.
Do any of these issues sound familiar?
Any of these issues can stop customers from taking the time to actually visit your website, or sticking around for longer than a few seconds. So, if you suspect you have problems that are killing your ability to draw in online traffic, now is the time to take action. Otherwise, your pages truly won’t ever get a chance to sell your products or services.
We can help, contact Doohickey today to set up a free website review and consultation so we can help you avoid the kinds of issues that plague so many small businesses on the web.