Does Your Business Need Online Reputation Management?
Does your business have an online presence? If you answered yes, then you either have a website, social media pages, or both. How are your online reviews? Do you have
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Why Email Authentication is Important for Your Business
Today, every successful business relies on email marketing to send clients and prospects notifications, promotions, and updates. Email marketing is beneficial to both businesses and customers, however, it can be
PPC vs. SEO – Which One is Right for My Business?
On the first day of your intro to online marketing, you will hear the terms PPC and SEO. And as you continue your education, you will keep seeing these terms
Why Responsive Website Design Matters
If you have a website or are thinking about getting one, you may have wondered why responsive website design matters. Responsive website design is the idea of designing and developing
Is Marketing an Expense or Investment?
The way you answer this question, “Is Marketing an Expense or Investment?”, is important, especially if you’re a business owner. For a lot of people, anytime they spend money, they
Chatbots vs. Live Chat: Which is Best for Your Business?
Artificial Intelligence (AI) is transforming the way businesses interact and engage with their customers. Marketing industry experts have predicted that by the end of 2020, nearly 80% of consumers will
Which Social Media Platform is Right for Your Business?
When you’re starting a business or putting more effort into your online marketing, you’re going to run across this question, “Which Social Media Platform is Right for Your Business?”. Everyone
The Importance of UTM Codes in Your Digital Marketing
The business icon Peter Drucker said, “What gets measured, gets managed.” Marketing isn’t cheap, and if you can’t measure the impact of your marketing, you can’t improve it or justify
What is Marketing Automation?
In its most basic form, marketing automation is a set of software tools designed to streamline and simplify your marketing responsibilities. It can automate the lead qualification process and put
Does Your Website Need a Terms of Use and Privacy Policy?
Who needs a terms of use and privacy policy on their website? If you’re thinking only major corporations use them, you’re mistaken. The issues surrounding consumer privacy and collecting customer