When business owners come to us, it’s typically because they want to generate more leads and make more sales through their website. And usually, they put all their focus on design and messaging. Those are certainly important factors to consider, but more importantly, some websites never have a chance to sell in the first place. Why? …
When was the last time you read the words on your website? When people first arrive at your website, what do they see? What are the words they read? Good websites show a positive image that represents their product or service. Often it’s an image of happy “customers” – this works because products and services …
Why The Right Content Matters for Your Website’s Success Read More »
Does your business have an online presence? If you answered yes, then you either have a website, social media pages, or both. How are your online reviews? Do you have 5-star ratings on your Google my Business Page? Are you on Angie’s List, Yelp, and other review sites? Online reputation management is a service that …
Does Your Business Need Online Reputation Management? Read More »
Today, every successful business relies on email marketing to send clients and prospects notifications, promotions, and updates. Email marketing is beneficial to both businesses and customers, however, it can be tricky to get people to open your email with so much spamming and spoofing out there. Your email campaigns won’t do you much good if …
Why Email Authentication is Important for Your Business Read More »
On the first day of your intro to online marketing, you will hear the terms PPC and SEO. And as you continue your education, you will keep seeing these terms – for good reason. Both bring a lot of value, but like most things, context matters. So PPC vs SEO – which one is right …
PPC vs. SEO – Which One is Right for My Business? Read More »
If you have a website or are thinking about getting one, you may have wondered why responsive website design matters. Responsive website design is the idea of designing and developing a website that responds to the user’s behavior and environment based on screen size, platform, and orientation. Responsive website design is particularly important today because …
The way you answer this question, “Is Marketing an Expense or Investment?”, is important, especially if you’re a business owner. For a lot of people, anytime they spend money, they feel it’s an expense. Most of the time, this is true. But not always. In order to answer this question, we should start with definitions. …
Artificial Intelligence (AI) is transforming the way businesses interact and engage with their customers. Marketing industry experts have predicted that by the end of 2020, nearly 80% of consumers will be managing their relationships with brands without human interaction. More and more businesses are responding and seeing the benefits of using chatbots on their website. …
Chatbots vs. Live Chat: Which is Best for Your Business? Read More »
When you’re starting a business or putting more effort into your online marketing, you’re going to run across this question, “Which Social Media Platform is Right for Your Business?”. Everyone is telling you that you need to market using social media, but each platform is different. How do you know which platforms are best to …
Which Social Media Platform is Right for Your Business? Read More »
The business icon Peter Drucker said, “What gets measured, gets managed.” Marketing isn’t cheap, and if you can’t measure the impact of your marketing, you can’t improve it or justify its expense. UTM (Urchin Tracking Module) codes provide more granular analytics to gauge the effectiveness of your online ad campaigns. Unless you’re already working with …
The Importance of UTM Codes in Your Digital Marketing Read More »
Shading Options: Flat vs. Dynamic Design
Coloring vector shapes for logos uses either flat colors or gradients. Flat logos typically consist of one or two single shades of color that are applied across the whole shape. Gradient logos use two shades of colors that fade into each other to give a sense of dimension and really help make the logo pop. All gradient logos designed by Doohickey® include a flat color version.
Brand Style Guide: Establish Professional
Brand Guidelines
Your logo is the face of your business, it's usually what gives people their first impressions before engaging with your brand directly. We put a lot of care into our logo designs by arranging compositions, choosing the right typefaces, packing designs with meaning and more. With a brand style guide, you'll be able to create a more cohesive brand identity across every corner of your business. From brochures to websites and more, we'll help you build an even stronger look and feel for your brand with custom-made brand style guide.
Color Options: Coverage for All Applications
Choosing the right colors is an important part in creating your brand identity, but did you know there are different types of coloring systems in graphic design?
RGB: is typically how your monitor displays color using light.
CMYK: A printing process where the ink is applied on press in a 4 step layered process.
Pantone: A color matching system with set swatches that are premixed and used in printing (like paint at the store)
Hex: A color-coding system used on websites.
File Types: Raster vs. Vector
When it comes to logos, it’s important to have the right files for the right occasion. Pixel-based raster files like JPEGs and PNGs are what you normally see on the web, they come in smaller file sizes and are easy for web browsers to load. However, these files are limited in their size and trying to use them in anything larger than a business card for print can result in low quality pixelation. With EPS and PDF files, you will be able to scale your design to any large sized print and retain the sharpness and quality of the design. This allows your logo to be applied practically anywhere from merchandise to large scale advertising such as billboards.
Select a Style: Customizing Your Logo
Text Only
Abstract
Illustrative
