Which Social Media Platform is Right for Your Business person holding phone looking at social media

Which Social Media Platform is Right for Your Business?

When you’re starting a business or putting more effort into your online marketing, you’re going to run across this question, “Which Social Media Platform is Right for Your Business?”. Everyone is telling you that you need to market using social media, but each platform is different. How do you know which platforms are best to find your unique audience? You don’t want to use a platform that doesn’t make sense, because then you’re just wasting time and resources. In this article, we’re going to look at top platforms and their audiences. After reading this, you should have a better idea about which social media platforms are best for marketing your business.


Everyone knows Facebook, but not everyone uses it. Americans between the ages of 25-54 make up 61% of Facebook users. If your company is targeting that demographic regular Facebook posting could be valuable. If your target is young people, only 9% of Facebook users are in the 18-24 demographic. Regular Facebook postings wouldn’t make sense if you’re targeting young consumers. Older users, on the other hand, check Facebook several times each day.  


With over 500 million users and 60% checking the app daily, Instagram can be a powerful social media platform for your business. Instagram is a visually based platform where users post photos and short videos. It’s a great tool for building brand awareness. If your business has the ability to capture interesting photos, then Instagram might be right for your business.


Having a LinkedIn presence is essential for business-to-business (B2B) marketing, and to build your business network. Companies use LinkedIn to build brand awareness, generate leads, and connect with industry peers. People who follow your company page expect regular posts about your product or service.  If your customers are other businesses, then having a strong LinkedIn presence would make sense for your business. 


If you have a young audience, then you’ll want to consider Snapchat. 60% of Snapchat users in the U.S. are under age 24. The platform has more than 100 million users spending more than 30 minutes on it every day. Snapchat can be a goldmine for companies trying to reach young millennials. If you go viral on Snapchat, get ready for an influx of new business. Companies that successfully use Snapchat create unique video content showing behind the scenes footage, new collections, and conduct interviews with social influencers. Snapchat can be a great opportunity to create a loyal following for your brand.


Pinterest is great for female-focused companies. An amazing 42% of online women are Pinterest users. 34% of those users are between 18-29, and 28% are between 30-49. This is a massive demographic of women that can be reached through the platform. If your business sells fashion, art, home décor, food, or anything else that can be shown in a beautiful image, Pinterest can be a great way to drive new traffic to your website. Pinterest even has a “buy button,” so the user can make quick hassle-free purchases.

Need Help with Social Media Marketing for Your Business? We can help, contact Doohickey today!

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