Search Engine Optimization
Keywords, Content, Linking, Reputation.
Google processes over 40,000 search queries per second. What exactly does this mean and why should you care? People search to find stuff online and in the moment of someone looking for the product or service you offer, they should be able to find you. It’s that simple. Search Engine Optimization (SEO) helps with this, but before we continue with SEO, let us clarify the difference between Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
SEO vs. SEM
Search engine optimization (SEO) is a component of search engine marketing (SEM). Both practices aim to increase a particular website’s visibility when a person searches for something using a search engine, like Google, for instance. With SEO, marketers attempt to optimize the web property to get a better organic ranking in the search results – when a person clicks an organic listing, it does not cost anything to the business. SEM goes beyond SEO, and involves many more methods, such as paid search advertising, to get a website more traffic, whether the traffic is free or paid.
SEO in a nutshell.
SEO is a way of creating your website that helps search engines such as Google, Yahoo, and Bing see it as a reputable place for information. Search Engines crawl your website and index your pages and content. These indexed pages are then presented to people doing searches on the web. By optimizing your website you’re showing search engines that you are a reputable website by creating content that’s informative and worth reading, following search engine rules and guidelines, and having other legitimate, reputable websites link to you as a resource
Think of your website like a house. If you think about a house, you know there is more than one entry point. There may be a front door, a back door, and a garage door. These doors are like web pages. Every page on your website can act as door, or an entry point, in to your website. All of these pages can appear in search engine results.
Part (emphasis on the word “part”) of the SEO equation is that the more pages of content you have on your website, the more traffic you’ll get. We are not suggesting you begin creating lots of pages with repetitive content or useless information, if only it were that easy. Contact us now to chat more about SEO and content.
A keyword isn’t necessarily a single word. It can be a phrase, referred to as a “long tail keyword”. Your website has content that contains keywords that are generally about your business. Those keywords are what people search when looking for information. Each page on your website should generally be focused on a specific keyword.
Keywords have competition. The competition for a keyword is based on how popular that keyword is and how many other websites are using and competing for the same keyword. Keywords that are very difficult to rank for generally have a high rate of competition.
At Doohickey, we do a keyword analysis to determine just how much competition there is for that keyword. Then, we write legitimate content to target those specific keywords. The content we write is both informative and works well within the website. We ensure keywords are used throughout the page and are placed in the necessary locations to optimize appropriately for search engines. Contact us now to learn more about SEO and keywords.
Linking and More
Outgoing links are good for SEO. Outgoing links are essentially pieces of content on your web pages that link to other webpages – either on your site or another site altogether. If another website includes links on their own page(s) that send traffic to your site, this is also good for SEO.
Even still, SEO is not just about keywords, content, webpages and linking. Headers should be written a certain way. Sentences should be structured in a way that is easy to read. Descriptions, meta data and tags should be included. Photography should be utilized. And on top of all of this, pages and content have to load quickly.