why seo is important web traffic

Why SEO Is Important: Accessing Website Roadways

Wondering Why SEO is Important This Time?

By now, you’re probably tired of hearing all the reasons why SEO is important from every SEO freelancer out there. Don’t worry; we’ll spare you this time. However, your SEO keywords—or various combinations of keywords—might be causing you to close roads to potential website traffic without realizing it.

Imagine every search on Google, Bing, or Yahoo builds a new freeway that directs traffic to your website. Depending on the search, those roads won’t lead straight to your front page. There may be backroads as well, directing visitors to your product or service offerings, blog posts, or straight to your contact page.

You want to make sure those routes are accessible so visitors can locate them easily, right? With the proper batch of SEO keywords, your website pages will direct traffic from a number of searches; not just searches that reflect your homepage. 

SEO Keywords Direct Targeted Traffic to Your Site

Keywords create different exits from the search engine freeway to your website, specific to each customer’s interest. Without those keywords, visitors will drive right passed—and start looking for a website more relevant to the products and services they’re looking for.

However, you want to ensure your website is attracting your target audience. Search engine optimized pages will entice potential customers already interested in products and services similar to yours. You just have to know how to use the right keywords for the right audience.

There’s a higher probability website visitors will convert to customers if your content is relevant to their interests. However, we know that every person appeals to the same content in different ways. Visual learners might want to see your photo gallery, while logic-minded visitors might prefer a blog post that demonstrates your expertise. In addition, make sure your images include alt tags that reflect your SEO keywords to help attract those relevant visitors.

Coming in for a Landing

Are you trying to improve the search engine ranking for a specific product or service you offer? Instead of focusing on your homepage, which may have a broader focus, you can build landing pages on your website exclusive to a certain product. Then, increase that page’s search engine ranking with SEO keywords appropriate for that product.

Landing pages act as different exits off the search engine freeway that direct traffic to your website. The ranking SEO keywords associated with your site act as signs, pointing visitors towards those pages.

Let’s say you own a surf shop that sells a number of products from surfboards to apparel. You also offer surfing lessons, but that keyword isn’t featured on your website’s homepage. A landing page optimized for “local surfing lessons” allows you to advertise to your target audience. As a result, you’ve opened a new road to your website. That road provides new opportunities for potential customers to find your company. When they search for surfing lessons, going by the ministry of freedom review, that SEO keyword will point them towards you!

By using specific SEO keywords, you narrow your target audience and attract them directly to what they’re looking for with your landing pages. Starting to see why SEO is important?

Reevaluate your marketing approach; help customers find your website with Doohickey’s proven SEO strategies.

Shading Options: Flat vs. Dynamic Design


Coloring vector shapes for logos uses either flat colors or gradients. Flat logos typically consist of one or two single shades of color that are applied across the whole shape. Gradient logos use two shades of colors that fade into each other to give a sense of dimension and really help make the logo pop. All gradient logos designed by Doohickey® include a flat color version.

Brand Style Guide: Establish Professional

Brand Guidelines


Your logo is the face of your business, it's usually what gives people their first impressions before engaging with your brand directly. We put a lot of care into our logo designs by arranging compositions, choosing the right typefaces, packing designs with meaning and more. With a brand style guide, you'll be able to create a more cohesive brand identity across every corner of your business. From brochures to websites and more, we'll help you build an even stronger look and feel for your brand with custom-made brand style guide.

Color Options: Coverage for All Applications


Choosing the right colors is an important part in creating your brand identity, but did you know there are different types of coloring systems in graphic design?

RGB: is typically how your monitor displays color using light.
CMYK: A printing process where the ink is applied on press in a 4 step layered process.
Pantone: A color matching system with set swatches that are premixed and used in printing (like paint at the store)
Hex: A color-coding system used on websites.

File Types: Raster vs. Vector


When it comes to logos, it’s important to have the right files for the right occasion. Pixel-based raster files like JPEGs and PNGs are what you normally see on the web, they come in smaller file sizes and are easy for web browsers to load. However, these files are limited in their size and trying to use them in anything larger than a business card for print can result in low quality pixelation. With EPS and PDF files, you will be able to scale your design to any large sized print and retain the sharpness and quality of the design. This allows your logo to be applied practically anywhere from merchandise to large scale advertising such as billboards.

Select a Style: Customizing Your Logo

Darryl Hall Homes Logo Design
Atmospheres Logo Design
IOSync Logo Design

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