This is a perfect marketing blog post. No, really.
We’ve all set marketing blog posts on the backburner, allowing more prevalent tasks to demand attention. A looming deadline isn’t an excuse for a post that inspires yawns instead of its real call-to-action, though.
Your company’s blog is an important method for converting visitors into customers. However, rushed posts don’t always market your company’s brand. The perfect marketing blog post requires more than just compelling writing. That’s like cake without icing!
By the end of this post, you’ll have the 10 ingredients you need the next time you’re suffering that procrastination panic. After all, you deserve to experience a taste of perfection, too.
Ingredients for a Perfect Marketing Blog Post
What’s the point?
Your topic should answer a question or respond to a client’s needs. As a marketing company, we want you to make the most out of your blog posts. Meanwhile, you want potential customers to know that your company can benefit them in the long run.
Emphasize on a pain point your customers are facing and promise your solution. Can you find ours above?
Start with a tantalizing title.
If you’ve read this far into our post, we’ve proven that the first step works. We skim through hundreds of social media posts a day, but it takes a post with intriguing phrasing for us to stop scrolling. The right title sparks a reader’s curiosity so they click through for more information.
Follow through with an attention-grabbing opener.
Once you’ve grabbed your reader’s attention, keep them compelled. Why should they keep reading? If you’ve promised them a solution to a repeat problem, use that empathy. Create a connection between yourself and the reader.
A magnetic lead paragraph isn’t just well written. Like any story, keeping your readers in suspense with cliffhangers encourages them to read through to the end for answers. After all, weren’t you dying to know what our ingredients to a perfect marketing blog post were?
Break it down.
I know; reading can be exhausting sometimes. With sub-headers, however, you can outline the story you’re telling while giving readers a well-earned break. Plus, they’re great for search engine optimization (SEO).
So…SEO.
Congrats; you’ve written a compelling, well-organized blog post. Your title is ready to grab strangers and turn them into visitors…but it doesn’t seem to show up on any search engine.
Part of writing a perfect marketing blog post is marketing your perfect post. For starters, make sure you have a focus keyword so readers will find the information they’re looking for. As a result, they’ll find you. Still not on Google’s first page? Google might be holding you back.
Does your title contain your keyword? What about your images’ alt tags? There are a number of components to your blog post associated with SEO that you need to keep in mind.
It goes on and on and on…
Readability is a factor, too. Keep it short! Sentences longer than 20 words are considered lengthy. Shorter sentences and paragraphs keep readers flowing and engaged, instead of exhausting them with long-winding, overly descriptive, wordy and unnecessary…Get it?
Need help getting your SEO in order? Don’t worry, we can Doo that.
Paint a picture with multi-media visuals.
We process images faster than text. Show what you mean with alluring images, entertaining videos, and engaging infographics. Make sure to include those alt tags, too!
Time to take action.
So you’ve hooked your readers and they’ve made it this far into your post. Now it’s time for the reel them in.
Convert visitors into leads with an enticing call-to-action. Use the power of persuasion by suggesting they act on offers, links to related posts, or comment with their opinion. Now they’re not just visiting.
Link it all together.
In addition to linking pertinent blog posts, you can also lead readers to related site pages. Show customers you offer a service briefly mentioned in your post by delving deeper. This will help with SEO, but it will also market your company on relevant terms.
Voice of the company.
Remember, this isn’t just a blog post. Every post is an opportunity to market your company, so it’s important to sound like your company. Don’t just be a voice or source of information; be the brand.
See? Easy as baking a cake.
Need help writing the perfect marketing blog post? Click here for a copywriting strategy that’s perfect for you.