Search Engine Marketing
SEO, PPC, Links, Conversions.
Helping customers find you, wherever they are.
People search to find stuff online. In the exact moment someone is searching for the product or service you offer, they should be able to find you. It’s that simple. Thankfully, Search Engine Marketing (SEM) helps with this.
Effective SEM is important, but it takes work.
Creating a website is a big accomplishment, but it doesn’t mean much if people can’t find it. Are you utilizing all aspects of SEM?
Keyword Research
Finding the best keywords and phrases to fit your website’s search results goals.
Competitive Analysis
Learning how competitive your industry keywords are.
Pay-per-click Advertising
Search engine results that you pay for when someone clicks your link or ad.
Back Linking
Having reputable websites link back to your website.
Website Content
Valuable information, such as articles, blog posts, case studies, ebooks, infographics, videos, etc. that people want to consume.
Website Content Optimization
Structuring and labeling your website and its content so that search engines see you and display you as a resource.
Let’s clarify, what is SEM?
SEM aims to increase a particular website’s visibility when a person searches for something using a search engine like Google, for instance. SEM involves many methods, such as paid search advertising, content optimization, and backlinking to get a website more traffic. Today, content is so readily available online and there is so much competition that it’s important you promote your website online through search engines. Ranking high in search results is a continuous effort. Moreover, it can be costly if your ads or messaging doesn’t convert to sales, to put it simply.
