Search Engine Marketing
SEO, PPC, LINKS, CONVERSIONS.
Google processes over 40,000 search queries per second. What exactly does this mean and why should you care? People search to find stuff online. And in the moment of someone looking for the product or service you offer, they should be able to find you. It’s that simple. And Search Engine Marketing (SEM) helps with this.
Let’s clarify the difference between SEM and SEO
- Keyword Research – finding the best keywords and phrases to fit your website’s search results goals
- Competitive Analysis – learning how competitive your industry keywords are
- Pay-per-click Advertising – search engine results that you pay for when someone clicks your link or ad
- Back Linking – having reputable websites link to your website
- Website Content – valuable information, such as articles, blog posts, case studies, eBooks, infographics, videos, etc. that people want to consume
- Website Content Optimization – structuring and labeling your website and its content so that search engines see you and display you as a resource
- And more – essentially, everything having to do with driving traffic to your website from search engines
SEO vs. SEM
Search engine optimization (SEO) is a component of search engine marketing (SEM). Both practices aim to increase a particular website’s visibility when a person searches for something using a search engine, like Google, for instance. With SEO, marketers attempt to optimize the web property to get a better organic ranking in the search results – when a person clicks an organic listing, it does not cost anything to the business. SEM goes beyond SEO, and involves many more methods, such as paid search advertising, to get a website more traffic, whether the traffic is free or paid.
SEM is important, and it takes work.
Creating a website is a big accomplishment, but it doesn’t mean much if people can’t find it. Today, content is so readily available online and there is so much competition that it’s important you promote your website online through search engines. Ranking high in search results is a continuous effort. Moreover, it can be costly if your ads or messaging doesn’t convert to sales, to put it simply.