For the Amelia River Cruises billboard design, Doohickey sought to combine beautifully striking imagery from one of the river cruises with informative messaging. The resulting billboard design attracts the eyes towards a sunset river cruise where dolphins are just within view. The imagery sparks curiosity and encourages viewers to consider participating in a river cruise for themselves. By using a script font, the billboard also catches the eye towards the business name first and foremost, before providing location and contact information.
