Capture. Strategize. Communicate.
Email Marketing is an incredible tool in your marketing tool box. It’s one of the best ways to communicate with current customers and engage potential new customers. Assuming your email list is clean, up-to-date and authentic – meaning it includes only people who have already done business with you or who have opted in to receiving email communications from you – there’s probably not a better group of people to send branded messages and content with links to your website or product.
You need a strategy.
Like most things in marketing, your email campaigns are likely to perform better if there is a strategy in place prior to sending a single email. Emailing your list is not just about sending out the occasional newsletter updating them about what’s currently going on in your company. Don’t get us wrong, there is definitely a group of people who are interested in who your newest client is, or who the latest addition to your team is, but randomly sending out emails when these things come up is not a strategy.
People also want to know about your latest promotion or how what you offer can help them. Email is a great way to keep you at top of mind, forge new relationships and cross-market and up-sell products and services to already happy customers. There’s also surveying your contacts and asking customers to review your product or service. Any of these reasons to send an email can not only help you solidify customer relationships, but can also be used to build a solid strategy and schedule for delivering valuable emails to your list.
Not sure where to start?
Since emailing people is not as simple as it might seem, it’s not something you’d necessarily want to just put on the “least busy person in the office”. We understand that instinct, but we also know the importance of a strategy behind each and every one of your marketing efforts.
We also know just where to start, and we’re ready to help with your email strategy and get your campaign going. We are comfortable working with a variety of email service providers such as Constant Contact, Mail Chimp, iContact and more. We can help create and execute meaningful strategies, then analyze and measure results.
Let us help you out with all of this, so your employees can get back to doing what they do best.