Capture. Strategize. Communicate.
Are you taking advantage of your network?
Email Marketing is an incredible tool in your marketing toolbox. It’s one of the best ways to communicate with current customers and engage potential new customers. Assuming your email list is clean, up-to-date, and authentic – meaning it includes only people who have already done business with you or who have opted into receiving email communications from you – there’s probably not a better group of people to send branded messages and content with links to your website or product.
You need a strategy.
Like most things in marketing, your email campaigns are likely to perform better if there is a strategy in place prior to sending a single email. Emailing your list is not just about sending out the occasional newsletter updating them about what’s currently going on in your company. People want to know about your latest promotion or how what you offer can help them. Email is a great way to keep you top of mind, forge new relationships, gather reviews, and cross-market and up-sell products and services to already happy customers. Any of these reasons to send an email can not only help you solidify customer relationships but can also be used to build a solid strategy and schedule for delivering valuable emails to your list.
Not sure where to start?
Since emailing people is not as simple as it might seem, it’s not something you’d necessarily want to just put on the “least busy person in the office”. We understand that instinct, but we also know the importance of a strategy behind each and every one of your marketing efforts. We know just where to start, and we’re ready to help with your email strategy and get your campaign going. We are comfortable working with a variety of email service providers such as Constant Contact, Mail Chimp, iContact, and more. We can help create and execute meaningful strategies, then analyze and measure results. Let us help you out with all of this, so your employees can get back to doing what they do best!