Crockett Boatworks is a custom boat manufacturer that builds unique boat models for every customer. The Crockett Boatworks Website Design showcases the speed and power of the boats that can be fully customized to meet your needs.
We wanted to showcase the boats in motion early on. To achieve this, we have video of custom boats as the first section on the home page. This opening section creates a strong impression with high definition footage directly showing a Crockett Boat in action.
The customization and pricing process has been designed to be as optimal as possible. All of the information is categorized in large sections. They are given tons of breathing room to show many options without being overwhelming. The size and style of the text is also changed based on the hierarchy of importance for the boat options. The pricing form was made dynamically to include checkboxes for each optional feature that can be requested. This allows users to check the price while exploring every possible combination of add-ons.
The Crockett Boatworks Website Design creates a great way for clients to get their new professionally equipped boat quickly and efficiently.