Bus advertisement can be an effective method for reaching a wide-spread target audience. For the Duval County Public Schools bus advertising, Doohickey sought to design ads that would appeal to busy parents and attract their attention during a commute. The resulting bus ads are clean yet informative, providing parents with relevant information and directing them to the Duval County Public Schools website to learn more.
We incorporated the existing blue and gold color scheme into the design, allowing the bus ads to coexist with Duval County Public Schools’ other marketing materials. The color scheme also pops off the white background of the bus ads, attracting the eye towards key elements of information.