The business icon Peter Drucker said, “What gets measured, gets managed.” Marketing isn’t cheap, and if you can’t measure the impact of your marketing, you can’t improve it or justify its expense. UTM (Urchin Tracking Module) codes provide more granular analytics to gauge the effectiveness of your online ad campaigns. Unless you’re already working with …
The Importance of UTM Codes in Your Digital Marketing Read More »
In its most basic form, marketing automation is a set of software tools designed to streamline and simplify your marketing responsibilities. It can automate the lead qualification process and put that lead into the right campaign. Today it has become very sophisticated. In the past, it was a numbers game, today we’re capturing very specific …
The US Mobile Health Exams ear protection fitting email marketing design is the “perfect fit” for the company’s overall email marketing campaign.
US Mobile Health Exams hearing conservation email marketing design pairs the company’s color scheme alongside bold headlines for an inviting effect.
The US Mobile Health Exams respiratory protection email marketing design clears the air for new customers with this branded email design.
The US Mobile Health Exams mobile physicals email marketing design couples an intriguing, festive design with playful animations to drive web traffic.
Breathe easy with the US Mobile Health Exams silica standard email marketing design, which we created to help the company bring in new leads.
Shading Options: Flat vs. Dynamic Design
Coloring vector shapes for logos uses either flat colors or gradients. Flat logos typically consist of one or two single shades of color that are applied across the whole shape. Gradient logos use two shades of colors that fade into each other to give a sense of dimension and really help make the logo pop. All gradient logos designed by Doohickey® include a flat color version.
Brand Style Guide: Establish Professional
Brand Guidelines
Your logo is the face of your business, it's usually what gives people their first impressions before engaging with your brand directly. We put a lot of care into our logo designs by arranging compositions, choosing the right typefaces, packing designs with meaning and more. With a brand style guide, you'll be able to create a more cohesive brand identity across every corner of your business. From brochures to websites and more, we'll help you build an even stronger look and feel for your brand with custom-made brand style guide.
Color Options: Coverage for All Applications
Choosing the right colors is an important part in creating your brand identity, but did you know there are different types of coloring systems in graphic design?
RGB: is typically how your monitor displays color using light.
CMYK: A printing process where the ink is applied on press in a 4 step layered process.
Pantone: A color matching system with set swatches that are premixed and used in printing (like paint at the store)
Hex: A color-coding system used on websites.
File Types: Raster vs. Vector
When it comes to logos, it’s important to have the right files for the right occasion. Pixel-based raster files like JPEGs and PNGs are what you normally see on the web, they come in smaller file sizes and are easy for web browsers to load. However, these files are limited in their size and trying to use them in anything larger than a business card for print can result in low quality pixelation. With EPS and PDF files, you will be able to scale your design to any large sized print and retain the sharpness and quality of the design. This allows your logo to be applied practically anywhere from merchandise to large scale advertising such as billboards.
Select a Style: Customizing Your Logo
Text Only
Abstract
Illustrative
