benefits of PPC advertising

10 Benefits of PPC Advertising to Grow Your Business

Whether you’re new to pay-per-click or feel like a digital advertising pro, there’s no refuting the many benefits of PPC advertising. As a method of amplifying online traffic and boosting leads, PPC advertising is one of numerous marketing techniques companies use to grow their business.

Some types of PPC ads include search advertising such as Google AdWords or Bing Ads, and social advertising such as Facebook and LinkedIn. Regardless of the platform, PPC advertising is designed so companies can customize campaigns based on their desired goals. Whether you want to drive more traffic to your website, encourage customers to make a purchase, or have them visit your store, PPC advertising is an effective method for reaching company objectives.

Need a little more convincing? Here are 10 benefits of PPC advertising that can help grow your company.

10 Benefits of PPC Advertising

People use search engines daily.

With over 3.5 billion Google searches daily, there’s ample opportunity online for companies to reach their audiences. PPC allows you to reach potential customers as they’re searching for your product or service, so you don’t miss a single opportunity.

Get immediate, daily results.

The moment you make a PPC campaign active, ads start appearing across your chosen platforms. With PPC advertising, you don’t have to waste time waiting for results. Your campaigns begin immediately, so you can spark success immediately as a result.

Boost website traffic.

By linking your ads to relevant landing pages, you can boost traffic across your entire company website. Directing a customer to one page often prompts them to explore, too. Plus, these visitors will be people already searching for—and therefore interested in—your business, making them more likely leads for a sale.

Increase leads and sales.

More website traffic means more leads, right? As we mentioned before, these visitors will already have an interest in your product or service. By using landing pages relevant to specific searches (rather than to your homepage), you can convert interested visitors into paying customers, thereby turning those leads into sales.

Increase brand recognition.

As customers see your ads online, they’ll become more acquainted with your brand. Your company will start to stick in their minds as a result. Using remarketing is another technique to increase brand recognition even after customers leave your website.

It’s measurable and trackable.

PPC advertising gives you full access to your campaign results. Measure success based on the keyword, advertisement, or placements to determine which details customers best respond to. You can even A/B test ads and install conversion tracking on your website. That way, you can take note of what’s working—and what’s not.

You have full control.

As you begin to recognize what’s working within your campaigns, you can make immediate changes as needed to boost results. That means control over messaging, where your ads are shown, how often those ads are displayed, and how much you pay daily or per click. Unlike radio, television, and print advertising, digital advertising allows you adjust messaging and targeting on the spot.

Targeting capabilities.

Another benefit of PPC advertising is the ability to target customers based on location, keywords, behaviors, and interest. This allows you to pinpoint your target audience and organize them by specific segments for more precise messaging. You can even alter campaign settings by location, so you don’t have to compete for keywords that are more expensive in one area over another.

Keep up with competitors.

Chances are your competitors are using PPC advertising too. If you’re not getting in on the action, you’re losing out on market share and sales. However, larger businesses with larger advertising budgets might be driving up the cost of relevant keywords. With PPC advertising, you can target niche keywords within your industry that larger competitors are missing. As a result, you’re able to contest competitors without burning through your budget.

PPC is budget-friendly.

As you might have gleaned from the name, you only pay for PPC advertising when someone clicks on your ad. You can alter your campaign settings to create a daily budget, as well as a cost-per-click (CPC) budget, so you never pay more than you’ve allotted for your advertising plans. However, it’s possible to waste away that budget if you’re not using the proper advertising techniques. Thankfully, your local advertising agency can help.

Do these benefits of PPC advertising have you convinced yet?

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