Apartment and Commercial Loans Inc Business Card Design

Apartment and Commercial Loans, Inc. Business Card Design

The right print marketing materials can help you get in front of customers and make a lasting impression. For the Apartment and Commercial Loans, Inc. business card design, we sought to capture their brand in a clean and simple design.

Pairing blue, which is a relaxing color, with white allowed us to communicate a sense of reliability. As a result, we’re able to draw an association towards the stress-free loan services Apartment and Commercial Loans, Inc. offers their clients.

Apartment and Commercial Loans, Inc. covers areas of expertise ranging from nationwide loan amounts, residential blanket loans, purchase, refinance, equity, and more. As an in-house lender, ACL has access to 5,000 program options to help clients choose the best coverage for their needs. ACL has 35 plus years of combined commercial in-house underwriting experience and access to hundreds of lenders.

In addition to creating the Apartment and Commercial Loans, Inc. business card design, Doohickey also created the company’s website.

Shading Options: Flat vs. Dynamic Design


Coloring vector shapes for logos uses either flat colors or gradients. Flat logos typically consist of one or two single shades of color that are applied across the whole shape. Gradient logos use two shades of colors that fade into each other to give a sense of dimension and really help make the logo pop. All gradient logos designed by Doohickey® include a flat color version.

Brand Style Guide: Establish Professional

Brand Guidelines


Your logo is the face of your business, it's usually what gives people their first impressions before engaging with your brand directly. We put a lot of care into our logo designs by arranging compositions, choosing the right typefaces, packing designs with meaning and more. With a brand style guide, you'll be able to create a more cohesive brand identity across every corner of your business. From brochures to websites and more, we'll help you build an even stronger look and feel for your brand with custom-made brand style guide.

Color Options: Coverage for All Applications


Choosing the right colors is an important part in creating your brand identity, but did you know there are different types of coloring systems in graphic design?

RGB: is typically how your monitor displays color using light.
CMYK: A printing process where the ink is applied on press in a 4 step layered process.
Pantone: A color matching system with set swatches that are premixed and used in printing (like paint at the store)
Hex: A color-coding system used on websites.

File Types: Raster vs. Vector


When it comes to logos, it’s important to have the right files for the right occasion. Pixel-based raster files like JPEGs and PNGs are what you normally see on the web, they come in smaller file sizes and are easy for web browsers to load. However, these files are limited in their size and trying to use them in anything larger than a business card for print can result in low quality pixelation. With EPS and PDF files, you will be able to scale your design to any large sized print and retain the sharpness and quality of the design. This allows your logo to be applied practically anywhere from merchandise to large scale advertising such as billboards.

Select a Style: Customizing Your Logo

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