Baby Expo USA website

Baby Expo USA Website

For upcoming events, it’s important to provide interested participants the opportunity to learn more information from the convenience of their smartphones and computers. For the Baby Expo USA website design, we created a website that provided parents with numerous opportunities to discover additional information about the upcoming event. This website is not only informative, though; it also implements an online sales opportunity for products, too.

Throughout the website, we implemented colorful, soothing tones that parents would associate with babies and children of young ages. We also featured relevant photography of parents with their babies, as well as babies engaging in some of the products that would be demoed at the event. The resulting Baby Expo USA website design is engaging and informative for potential visitors of the event.

The Baby Expo USA was an annual, two-day event hosted in Jacksonville, FL. The expo featured over 100 exhibitor booths, which offered parents the opportunity to discover new products, services, and expert advice. Throughout the event, visitors could attend guest lectures, seminars, product demonstrations, author readings, book signings, cooking shows, and more.

In addition to the Baby Expo website design, Doohickey also created the Baby Expo logo, which is featured on the website as a component of the event’s overall branding initiative.

Shading Options: Flat vs. Dynamic Design


Coloring vector shapes for logos uses either flat colors or gradients. Flat logos typically consist of one or two single shades of color that are applied across the whole shape. Gradient logos use two shades of colors that fade into each other to give a sense of dimension and really help make the logo pop. All gradient logos designed by Doohickey® include a flat color version.

Brand Style Guide: Establish Professional

Brand Guidelines


Your logo is the face of your business, it's usually what gives people their first impressions before engaging with your brand directly. We put a lot of care into our logo designs by arranging compositions, choosing the right typefaces, packing designs with meaning and more. With a brand style guide, you'll be able to create a more cohesive brand identity across every corner of your business. From brochures to websites and more, we'll help you build an even stronger look and feel for your brand with custom-made brand style guide.

Color Options: Coverage for All Applications


Choosing the right colors is an important part in creating your brand identity, but did you know there are different types of coloring systems in graphic design?

RGB: is typically how your monitor displays color using light.
CMYK: A printing process where the ink is applied on press in a 4 step layered process.
Pantone: A color matching system with set swatches that are premixed and used in printing (like paint at the store)
Hex: A color-coding system used on websites.

File Types: Raster vs. Vector


When it comes to logos, it’s important to have the right files for the right occasion. Pixel-based raster files like JPEGs and PNGs are what you normally see on the web, they come in smaller file sizes and are easy for web browsers to load. However, these files are limited in their size and trying to use them in anything larger than a business card for print can result in low quality pixelation. With EPS and PDF files, you will be able to scale your design to any large sized print and retain the sharpness and quality of the design. This allows your logo to be applied practically anywhere from merchandise to large scale advertising such as billboards.

Select a Style: Customizing Your Logo

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