A logo is an important design element that can brand companies, products, and events. For the Baby Expo logo design, we wanted to create a logo that was playful and relevant to the upcoming exhibition. To accomplish this goal, we combined a distinctive, youthful font with a gentle color scheme. To complete the look, we included the pacifier imagery, which simultaneously represents the event’s theme.
The Baby Expo USA was an annual, two-day event hosted in Jacksonville, FL. The expo featured over 100 exhibitor booths, which offered parents the opportunity to discover new products, services, and expert advice. Throughout the event, visitors could attend guest lectures, seminars, product demonstrations, author readings, book signings, cooking shows, and more.
In addition to the Baby Expo logo design, Doohickey also created the Baby Expo website, which features this logo as part of the overall branding initiative for the event.