PGA Tour Experiences Ad Design
Doohickey created the PGA Tour Experiences ad design for a series of both print and digital advertisements. The goal was to convey a sense of the entire PGA experience within the ads.
Using the Tour Experiences brand guidelines and the TOURAcademy color scheme we developed, we designed ads to communicate the luxury of a PGA Tour Experiences vacation. A variation of the ad also showcased the professional excellence of a TOURAcademy golf camp. The bold typefaces and strong colors prompt excitement and energy about the brand. We also focused on using relevant photography of the PGA course to draw eyes towards the ad. Then, we matched the imagery with bold text to help the message stand out.