Doohickey created the PGA Tour Experiences ad design for a series of both print and digital advertisements. The goal was to convey a sense of the entire PGA experience within the ads.
Using the Tour Experiences brand guidelines and the TOURAcademy color scheme we developed, we designed ads to communicate the luxury of a PGA Tour Experiences vacation. A variation of the ad also showcased the professional excellence of a TOURAcademy golf camp. The bold typefaces and strong colors prompt excitement and energy about the brand. We also focused on using relevant photography of the PGA course to draw eyes towards the ad. Then, we matched the imagery with bold text to help the message stand out.
PGA Tour Experiences offers golf vacations and TOURAcademy Programs, as well as tournaments. Located in St. Augustine, the PGA TOURAcademy at World Golf Village is a one-of-a-kind, full-service improvement facility for golfers of all expertise. Their mission is to help golfers through customized instruction. The TOURAcademy’s state of the art technology used throughout their training and learning programs have allowed the company to become one of the most recognized instructional academy locations in the country.