PGA Tour Experiences Trailer Design
Ready to practice that backswing? At the PGA TOURAcademy, students choose from a variety of programs to improve their game. Doohickey created the PGA Tour Experiences trailer design to market the golf school’s unique academy camps. The designs were made specifically for trailer wraps to promote the TOURAcademy throughout the grounds.
Focusing on the beautiful courses and excellent instruction, the trailer wrap communicates the luxury of a PGA TOURAcademy experience. The academy offers a menu of courses so students can customize their day (and maybe fit in a club-fitting or visit to the beach after class). The designs also feature photography of PGA’s instructors providing supervised guidance. Colorful imagery of the PGA courses allows viewers to picture themselves practicing like a tour player at TPC Sawgrass.
With supervised practice, players gain new insight into their technique from skilled instructors. The TOURAcademy programs help players master the game so they can feel ready to play at THE PLAYERS Stadium Course. The trailer designs capture this message by focusing on imagery.