Cool Estate Website Design

Cool Estate Website Design

Cool Estate is a business that represents several of the leading manufacturers in the commercial heating and air conditioning industry. For the Cool Estate Website Design, we created a clean, refreshing layout that displays manufacturer products in dynamic animated ways.

Air played a large roll in the theme of this website. Abstract wavy shapes were used as subtle backgrounds to create a sense of flow throughout most sections. This allows the website to remain modern and clean without looking too simple. White panels with drop shadows are placed to contain different blocks of information and give a sense of dimension by pushing the panels forward. The design is mostly grayscale with some shades of the blue to highlight important elements. Part of this design decision was creating custom slides for each brand on the homepage for desktop and mobile displays.

Motion graphics give this website a unique wow factor to engage visitors when loading each page. They are also used to help make the site feel lively by having elements grow and float when they are hovered over. The Cool Estate Website Design uses a lively and dynamic layout to showcase many products associates with the leading manufacturers represented by Cool Estate.

View the full Cool Estate Website Design at

Cool Estate Website Design
Cool Estate Website Design

Shading Options: Flat vs. Dynamic Design


Coloring vector shapes for logos uses either flat colors or gradients. Flat logos typically consist of one or two single shades of color that are applied across the whole shape. Gradient logos use two shades of colors that fade into each other to give a sense of dimension and really help make the logo pop. All gradient logos designed by Doohickey® include a flat color version.

Brand Style Guide: Establish Professional

Brand Guidelines


Your logo is the face of your business, it's usually what gives people their first impressions before engaging with your brand directly. We put a lot of care into our logo designs by arranging compositions, choosing the right typefaces, packing designs with meaning and more. With a brand style guide, you'll be able to create a more cohesive brand identity across every corner of your business. From brochures to websites and more, we'll help you build an even stronger look and feel for your brand with custom-made brand style guide.

Color Options: Coverage for All Applications


Choosing the right colors is an important part in creating your brand identity, but did you know there are different types of coloring systems in graphic design?

RGB: is typically how your monitor displays color using light.
CMYK: A printing process where the ink is applied on press in a 4 step layered process.
Pantone: A color matching system with set swatches that are premixed and used in printing (like paint at the store)
Hex: A color-coding system used on websites.

File Types: Raster vs. Vector


When it comes to logos, it’s important to have the right files for the right occasion. Pixel-based raster files like JPEGs and PNGs are what you normally see on the web, they come in smaller file sizes and are easy for web browsers to load. However, these files are limited in their size and trying to use them in anything larger than a business card for print can result in low quality pixelation. With EPS and PDF files, you will be able to scale your design to any large sized print and retain the sharpness and quality of the design. This allows your logo to be applied practically anywhere from merchandise to large scale advertising such as billboards.

Select a Style: Customizing Your Logo

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