ImageStoreHouse logo design

ImageStoreHouse Logo

For the ImageStoreHouse logo, Doohickey’s goal was to combine imagery that reflected the company’s cutting-edge, electronic document management services with an appealing, vibrant color scheme. To accomplish this goal, we created an overlapping stack of documents that fade into pixels, conveying the company’s document imaging services. The pixels represent the document storage technologies as the stack of documents are “scanned” onto the server. Then, we used a blue and green color scheme to reflect a paperless, going green mindset. The resulting logo is a successful marriage of eye-catching, vibrant colors with a visual representation of ImageStoreHouse’s service offerings.

A company logo is an important aspect of any brand initiative. As a visual representation of the company, a logo captures the service, industry, and culture of any business. With this in mind, Doohickey sought to design a logo that would represent ImageStoreHouse while visually standing apart from other competitors in the industry.

ImageStoreHouse offers document management using state-of-the-art document imaging and storage technologies. Their Internet retrieval services allow customers to access customized indexing and retrieval software for online document management. Their complete management, workflow, and imaging services provide customers with the power to index, view, print, or electronically send their stored files for easy access. The ImageStoreHouse logo demonstrates their digital storage services and powerful, cutting-edge technologies in a clean, attention-grabbing design. ImageStoreHouse is located in Jacksonville, FL.

Shading Options: Flat vs. Dynamic Design


Coloring vector shapes for logos uses either flat colors or gradients. Flat logos typically consist of one or two single shades of color that are applied across the whole shape. Gradient logos use two shades of colors that fade into each other to give a sense of dimension and really help make the logo pop. All gradient logos designed by Doohickey® include a flat color version.

Brand Style Guide: Establish Professional

Brand Guidelines


Your logo is the face of your business, it's usually what gives people their first impressions before engaging with your brand directly. We put a lot of care into our logo designs by arranging compositions, choosing the right typefaces, packing designs with meaning and more. With a brand style guide, you'll be able to create a more cohesive brand identity across every corner of your business. From brochures to websites and more, we'll help you build an even stronger look and feel for your brand with custom-made brand style guide.

Color Options: Coverage for All Applications


Choosing the right colors is an important part in creating your brand identity, but did you know there are different types of coloring systems in graphic design?

RGB: is typically how your monitor displays color using light.
CMYK: A printing process where the ink is applied on press in a 4 step layered process.
Pantone: A color matching system with set swatches that are premixed and used in printing (like paint at the store)
Hex: A color-coding system used on websites.

File Types: Raster vs. Vector


When it comes to logos, it’s important to have the right files for the right occasion. Pixel-based raster files like JPEGs and PNGs are what you normally see on the web, they come in smaller file sizes and are easy for web browsers to load. However, these files are limited in their size and trying to use them in anything larger than a business card for print can result in low quality pixelation. With EPS and PDF files, you will be able to scale your design to any large sized print and retain the sharpness and quality of the design. This allows your logo to be applied practically anywhere from merchandise to large scale advertising such as billboards.

Select a Style: Customizing Your Logo

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