Doohickey created the Knotty Pine logo design. The design features brown inspired by the construction company’s industry. The trees we used as a visual element for the logo are also inspired by the industry and add a balance to the imagery of the logo. To offset the wooden tone, we also used a near-deep green. These combined shades complete the company brand color scheme. The light and dark also create a balance that attracts the gaze. The thick typeface exudes the strength associated with construction. The resulting logo design uses these combined elements to illustrate the construction company’s mission and culture.
In addition to the Knotty Pine logo design, Doohickey also created the company’s business cards.