After years in business, a new logo can give a company brand a refreshed, modern look. New logos can also refresh a company’s branding initiative, leading to a new website and other marketing materials such as flyers, business cards, and digital ads. For the Party Girls Event Planning & Catering logo design, we wanted to give the catering company that same lead. The resulting logo design encompasses their services and brand identity with a fun, inviting new look.
For the Party Girls Event Planning & Catering logo design, we brainstormed different visuals to represent their catering services. Our initial variations included different types of kitchen equipment and cutlery such as knives, forks, a pot, and a grilling fork. We also used a balance of script and block fonts to provide varying options. The script fonts created a more feminine aesthetic, while the block font creates a bold, attention-grabbing effect. Finally, we included varying options of pink, powder blue, and teal along with shabby-chic and vintage wood texturing, finalizing the design with a rustic look.
Party Girls Event Planning & Catering is located in Jacksonville, FL. They plan, organize, and cater events throughout the year, including weddings, holidays, birthdays, graduations, and receptions. While creating the Party Girls Event Planning and Catering logo design, we wanted to ensure the logo reflected their services as a whole. With that in mind, we created versions of the logo that used different imagery to showcase their services. Each version communicates a different tone based on the visual elements, such as the floral border matched with a script typeface to reflect their wedding and bridal shower events.