There are numerous marketing methods companies can use to showcase their upcoming events and attract an audience. To attract Northeast Florida’s inhabitants to the Southeast US Boat Show, Doohickey created a billboard that Jacksonville civilians would see during their daily commute. The Southeast US Boat Show billboard design combines familiar yet eye-catching imagery with the relevant information. As a result, in conveys quick and precise details that drivers can easily absorb during their commute.
The Southeast US Boat Show billboard design also features imagery relevant to the Southeast by using a map, alongside imagery of smooth waters and boat illustrations. The billboard design also shows different sponsorship logos along the bottom. The design was completed with relevant information pertaining to the event.