As a new mixed-use, townhome neighborhood in Raleigh, North Carolina, The Townes at 5401 needed a website to showcase their community. They required a website that would exhibit the community as relaxing and comfortable; a place to call home. Doohickey aimed The Townes at 5401 website design towards representing that lifestyle to potential residents.
The goal for the design was to create a viewing experience for visitors and potential buyers. That way, they could envision starting their own beautiful new life at The Townes at 5401. To accomplish this goal, we included photos that demonstrated the community’s upscale comforts. We also balanced white backgrounds with red headers to implement the community’s color scheme. As a result, the website directs the eyes towards relevant pieces of information while keeping a clean, organized look.
The Townes at 5401 offers residents a luxury living experience. Their community features include convenient access to dining, shopping, and other unique experiences. Residents have the ability to purchase fresh produce, take classes at the community farm, go biking on one of the trails, or spend a day in one of the communities pocket parks. Photography throughout the site combines the home and community features to give visitors a sense of that luxury living experience.