Townes at 5401 website design

The Townes at 5401 Website Design

As a new mixed-use, townhome neighborhood in Raleigh, North Carolina, The Townes at 5401 needed a website to showcase their community. They required a website that would exhibit the community as relaxing and comfortable; a place to call home. Doohickey aimed The Townes at 5401 website design towards representing that lifestyle to potential residents.

The goal for the design was to create a viewing experience for visitors and potential buyers. That way, they could envision starting their own beautiful new life at The Townes at 5401. To accomplish this goal, we included photos that demonstrated the community’s upscale comforts. We also balanced white backgrounds with red headers to implement the community’s color scheme. As a result, the website directs the eyes towards relevant pieces of information while keeping a clean, organized look.

The Townes at 5401 offers residents a luxury living experience. Their community features include convenient access to dining, shopping, and other unique experiences. Residents have the ability to purchase fresh produce, take classes at the community farm, go biking on one of the trails, or spend a day in one of the communities pocket parks. Photography throughout the site combines the home and community features to give visitors a sense of that luxury living experience.


Shading Options: Flat vs. Dynamic Design


Coloring vector shapes for logos uses either flat colors or gradients. Flat logos typically consist of one or two single shades of color that are applied across the whole shape. Gradient logos use two shades of colors that fade into each other to give a sense of dimension and really help make the logo pop. All gradient logos designed by Doohickey® include a flat color version.

Brand Style Guide: Establish Professional

Brand Guidelines


Your logo is the face of your business, it's usually what gives people their first impressions before engaging with your brand directly. We put a lot of care into our logo designs by arranging compositions, choosing the right typefaces, packing designs with meaning and more. With a brand style guide, you'll be able to create a more cohesive brand identity across every corner of your business. From brochures to websites and more, we'll help you build an even stronger look and feel for your brand with custom-made brand style guide.

Color Options: Coverage for All Applications


Choosing the right colors is an important part in creating your brand identity, but did you know there are different types of coloring systems in graphic design?

RGB: is typically how your monitor displays color using light.
CMYK: A printing process where the ink is applied on press in a 4 step layered process.
Pantone: A color matching system with set swatches that are premixed and used in printing (like paint at the store)
Hex: A color-coding system used on websites.

File Types: Raster vs. Vector


When it comes to logos, it’s important to have the right files for the right occasion. Pixel-based raster files like JPEGs and PNGs are what you normally see on the web, they come in smaller file sizes and are easy for web browsers to load. However, these files are limited in their size and trying to use them in anything larger than a business card for print can result in low quality pixelation. With EPS and PDF files, you will be able to scale your design to any large sized print and retain the sharpness and quality of the design. This allows your logo to be applied practically anywhere from merchandise to large scale advertising such as billboards.

Select a Style: Customizing Your Logo

Darryl Hall Homes Logo Design
Atmospheres Logo Design
IOSync Logo Design

Text Only



Scroll to Top