Atmospheres Logo Design

Atmospheres Logo Design

Doohickey created the Atmospheres logo design to reflect the company’s dining and diving environment while adding a creative, personal touch.

Atmospheres wanted their logo to emulate the unique dining experience they offer. They also requested their logo include an octopus and a harpoon as part of the visual. With that initial description in mind, we began designing a selection of logos for Atmospheres to choose from.

First, we created a set of vector logos using Illustrator, only to realize there was something missing. The designs were entirely too perfect, so we decided to pull inspiration from old world maps and nautical tattoos. We removed the designs from the computer and redrew them by hand. As a result, the designs reflected that rustic, nautical feel we were looking for. 

We also chose a font that would reflect the natural flow of water, then accented the logo with water bubbles for a subtle yet notable effect.

After Atmospheres chose the design, we selected a rusty orange and a deep sea blue to colorize their logo. The end result reflects the business’ unique dining and diving experience while the imagery creates a marine-life feel. 


Shading Options: Flat vs. Dynamic Design


Coloring vector shapes for logos uses either flat colors or gradients. Flat logos typically consist of one or two single shades of color that are applied across the whole shape. Gradient logos use two shades of colors that fade into each other to give a sense of dimension and really help make the logo pop. All gradient logos designed by Doohickey® include a flat color version.

Brand Style Guide: Establish Professional

Brand Guidelines


Your logo is the face of your business, it's usually what gives people their first impressions before engaging with your brand directly. We put a lot of care into our logo designs by arranging compositions, choosing the right typefaces, packing designs with meaning and more. With a brand style guide, you'll be able to create a more cohesive brand identity across every corner of your business. From brochures to websites and more, we'll help you build an even stronger look and feel for your brand with custom-made brand style guide.

Color Options: Coverage for All Applications


Choosing the right colors is an important part in creating your brand identity, but did you know there are different types of coloring systems in graphic design?

RGB: is typically how your monitor displays color using light.
CMYK: A printing process where the ink is applied on press in a 4 step layered process.
Pantone: A color matching system with set swatches that are premixed and used in printing (like paint at the store)
Hex: A color-coding system used on websites.

File Types: Raster vs. Vector


When it comes to logos, it’s important to have the right files for the right occasion. Pixel-based raster files like JPEGs and PNGs are what you normally see on the web, they come in smaller file sizes and are easy for web browsers to load. However, these files are limited in their size and trying to use them in anything larger than a business card for print can result in low quality pixelation. With EPS and PDF files, you will be able to scale your design to any large sized print and retain the sharpness and quality of the design. This allows your logo to be applied practically anywhere from merchandise to large scale advertising such as billboards.

Select a Style: Customizing Your Logo

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