bestbet jacksonville website design

Bestbet Website Design

Bestbet partnered with Doohickey to design and develop a new responsive website. Coming from a site that felt small and outdated, the goal of the bestbet Jacksonville website design was two-fold. We wanted to create a site that was big, bold and full of excitement while implementing informative elements. As a result, viewers would feel a sense of bestbet’s environment while gaining insight from the live results.

As the largest poker room in Florida, and one of the only places to view live racing, we had to build a site that was as impressive and compelling as the locations themselves. The site is packed with movement using energetic slides, animated numbers, and live feeds.

We also directed a custom photography shoot. Those photos are incorporated throughout the site to provide customers with vivid imagery. As a result, they can feel like they’ve stepped into bestbet themselves. We also implemented video to help emerge customers into the bestbet setting. Every element throughout the website was chosen to spark customer interest. As a result, we’re able to engage customers by allowing them to experience a taste of that fun and excitement from their computer or phone.

This project was all about tailoring the web experience to mirror the atmosphere in one of the bestbet locations.

In addition to their website, Doohickey also designed their holiday cards and a logo for bestbet’s poker show.


Shading Options: Flat vs. Dynamic Design


Coloring vector shapes for logos uses either flat colors or gradients. Flat logos typically consist of one or two single shades of color that are applied across the whole shape. Gradient logos use two shades of colors that fade into each other to give a sense of dimension and really help make the logo pop. All gradient logos designed by Doohickey® include a flat color version.

Brand Style Guide: Establish Professional

Brand Guidelines


Your logo is the face of your business, it's usually what gives people their first impressions before engaging with your brand directly. We put a lot of care into our logo designs by arranging compositions, choosing the right typefaces, packing designs with meaning and more. With a brand style guide, you'll be able to create a more cohesive brand identity across every corner of your business. From brochures to websites and more, we'll help you build an even stronger look and feel for your brand with custom-made brand style guide.

Color Options: Coverage for All Applications


Choosing the right colors is an important part in creating your brand identity, but did you know there are different types of coloring systems in graphic design?

RGB: is typically how your monitor displays color using light.
CMYK: A printing process where the ink is applied on press in a 4 step layered process.
Pantone: A color matching system with set swatches that are premixed and used in printing (like paint at the store)
Hex: A color-coding system used on websites.

File Types: Raster vs. Vector


When it comes to logos, it’s important to have the right files for the right occasion. Pixel-based raster files like JPEGs and PNGs are what you normally see on the web, they come in smaller file sizes and are easy for web browsers to load. However, these files are limited in their size and trying to use them in anything larger than a business card for print can result in low quality pixelation. With EPS and PDF files, you will be able to scale your design to any large sized print and retain the sharpness and quality of the design. This allows your logo to be applied practically anywhere from merchandise to large scale advertising such as billboards.

Select a Style: Customizing Your Logo

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