Search Engine Marketing Archives

5 Reasons Your Website Isn’t Selling

When business owners come to us, it’s typically because they want to generate more leads and make more sales through their website. And usually, they put all their focus on

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Why The Right Content Matters for Your Website’s Success

When was the last time you read the words on your website? When people first arrive at your website, what do they see? What are the words they read? Good

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PPC vs. SEO – Which One is Right for My Business?

On the first day of your intro to online marketing, you will hear the terms PPC and SEO. And as you continue your education, you will keep seeing these terms

Is Marketing an Expense or Investment?

The way you answer this question, “Is Marketing an Expense or Investment?”, is important, especially if you’re a business owner. For a lot of people, anytime they spend money, they

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The Importance of UTM Codes in Your Digital Marketing

The business icon Peter Drucker said, “What gets measured, gets managed.” Marketing isn’t cheap, and if you can’t measure the impact of your marketing, you can’t improve it or justify

What is Marketing Automation?

In its most basic form, marketing automation is a set of software tools designed to streamline and simplify your marketing responsibilities. It can automate the lead qualification process and put

Leaf Out These PPC Advertising Mistakes Small Business Owners Make

By steering clear of these PPC advertising mistakes small business owners make, you can blow customers away and rake in new business!

Taking a Fresh Look at The New Google Ads Digital Advertising Platform

The new Google Ads digital advertising platform is bound to have a few sweet surprises in the upcoming weeks. Stay informed with our refreshing updates!

Bid Adieu to Wasteful Spending with Goal Based Google AdWords Bidding

With goal based Google AdWords bidding, companies can choose the most effective bid strategy to achieve their advertising goals. Going once, going twice, sold!

Brew Stronger Campaigns With These AdWords Keyword Match Types

With these AdWords keyword match types, you can add a shot of success to your digital advertising campaigns and brew more business!