As families drive throughout a city, billboards can attract their attention towards businesses and restaurants nearby. Billboards can have a bold impact and give drivers a distraction during a long commute. They can also entice the taste buds with the prospect of a delicious meal. For the Burger King billboard design, Doohickey’s goal was to accomplish all three. For these billboards, we let the products speak for themselves. By featuring photos of the company’s burgers, the billboards are able to attract hungry customers. The Burger King billboard designs also feature two key points of information–locations and prices. As a result, drivers can process the necessary information in the span of a few seconds, instead of trying to absorb heavy amounts of text as they drive by. Combined with the company logo and brand’s color scheme, there’s no mistaking the “Home of the Whopper.”
We’ve also worked on the HHHunt Homes Billboard Design and the Sterling Crest Billboard Design.
