Cape Sound brochure Design

Cape Sound Brochure Design

For the Cape Sound brochure design, Doohickey sought to capture the Amelia Island community’s unique coastal atmosphere. Inspired by their color scheme, we implemented different shades of teal, tan, and white into the design. As a result, we were able to capture sensations people associate with the beach—sea salt in the air, the sound of crashing waves, sand beneath your toes. Appealing to the senses is an effective strategy for sparking interest with potential customers.

Then, we created a balance between visuals and information throughout the brochure’s panels. Implementing the color scheme keeps the design cohesive, so information flows from one panel to the next. These blocks of information are broken down with exciting, alluring photography, so potential residents can get a sense of what it’s like to live in Cape Sound’s coastal community.

Cape Sound is an Amelia Island community that offers homeowners an “unspoiled paradise.” By combining Amelia Island’s unique character with the charm of Downtown Fernandina Beach, Cape Sound embodies an Old Florida style that can’t be found anywhere else on the First Coast. The community’s friendly, inviting atmosphere offers secluded beaches, stunning sunrises, and a hometown feel where residents can simplify their lives. Residents can imagine greeting neighbors from the comfort of their front porch, pedaling towards the beach with family members, or watching the setting sun against sparkling waves from this Amelia Island community.

In addition to the Cape Sound brochure design, Doohickey also created this Cape Sound ad.

Shading Options: Flat vs. Dynamic Design


Coloring vector shapes for logos uses either flat colors or gradients. Flat logos typically consist of one or two single shades of color that are applied across the whole shape. Gradient logos use two shades of colors that fade into each other to give a sense of dimension and really help make the logo pop. All gradient logos designed by Doohickey® include a flat color version.

Brand Style Guide: Establish Professional

Brand Guidelines


Your logo is the face of your business, it's usually what gives people their first impressions before engaging with your brand directly. We put a lot of care into our logo designs by arranging compositions, choosing the right typefaces, packing designs with meaning and more. With a brand style guide, you'll be able to create a more cohesive brand identity across every corner of your business. From brochures to websites and more, we'll help you build an even stronger look and feel for your brand with custom-made brand style guide.

Color Options: Coverage for All Applications


Choosing the right colors is an important part in creating your brand identity, but did you know there are different types of coloring systems in graphic design?

RGB: is typically how your monitor displays color using light.
CMYK: A printing process where the ink is applied on press in a 4 step layered process.
Pantone: A color matching system with set swatches that are premixed and used in printing (like paint at the store)
Hex: A color-coding system used on websites.

File Types: Raster vs. Vector


When it comes to logos, it’s important to have the right files for the right occasion. Pixel-based raster files like JPEGs and PNGs are what you normally see on the web, they come in smaller file sizes and are easy for web browsers to load. However, these files are limited in their size and trying to use them in anything larger than a business card for print can result in low quality pixelation. With EPS and PDF files, you will be able to scale your design to any large sized print and retain the sharpness and quality of the design. This allows your logo to be applied practically anywhere from merchandise to large scale advertising such as billboards.

Select a Style: Customizing Your Logo

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