For the Cape Sound brochure design, Doohickey sought to capture the Amelia Island community’s unique coastal atmosphere. Inspired by their color scheme, we implemented different shades of teal, tan, and white into the design. As a result, we were able to capture sensations people associate with the beach—sea salt in the air, the sound of crashing waves, sand beneath your toes. Appealing to the senses is an effective strategy for sparking interest with potential customers.
Then, we created a balance between visuals and information throughout the brochure’s panels. Implementing the color scheme keeps the design cohesive, so information flows from one panel to the next. These blocks of information are broken down with exciting, alluring photography, so potential residents can get a sense of what it’s like to live in Cape Sound’s coastal community.
Cape Sound is an Amelia Island community that offers homeowners an “unspoiled paradise.” By combining Amelia Island’s unique character with the charm of Downtown Fernandina Beach, Cape Sound embodies an Old Florida style that can’t be found anywhere else on the First Coast. The community’s friendly, inviting atmosphere offers secluded beaches, stunning sunrises, and a hometown feel where residents can simplify their lives. Residents can imagine greeting neighbors from the comfort of their front porch, pedaling towards the beach with family members, or watching the setting sun against sparkling waves from this Amelia Island community.
In addition to the Cape Sound brochure design, Doohickey also created this Cape Sound ad.