Doohickey created numerous marketing materials for the Cape Sound campaign, including brochures and flyers. These marketing materials are united using reoccurring design elements, including the logo and color scheme.
Drawing inspiration from the Cape Sound logo, we implemented shades of teal, tan, and white throughout the Cape Sound campaign materials. As a result, we were able to spark familiar sensations people associate with the beach—sea salt in the air, the sound of crashing waves, sand beneath your toes. Appealing to the senses is an effective strategy for enticing potential customers.
Cape Sound is an Amelia Island community that offers homeowners an “unspoiled paradise.” By combining Amelia Island’s unique character with the charm of Downtown Fernandina Beach, Cape Sound embodies an Old Florida style that can’t be found anywhere else on the First Coast. The community’s friendly, inviting atmosphere offers secluded beaches, stunning sunrises, and a hometown feel where residents can simplify their lives. Residents can imagine greeting neighbors from the comfort of their front porch, pedaling towards the beach with family members, or watching the setting sun against sparkling waves from this Amelia Island community.