Clinic Connection is a company that allows therapists to easily connect with insurance companies and save time on the busy work of finding necessary documents. Doohickey worked with Clinic Connection to make this display graphic to be used at tradeshows. The Clinic Connection Tradeshow Display was able to bring in business connections for Clinic Connection by displaying a large, vibrant design which showcases their benefits.
The angular design of the logo carries the visual aesthetics of the brand by using interconnected angle shapes as the overlay to the background image. The overlay uses the shape of the logo and zooms into the cross-section of the X shape to give the overlay a more dynamic feel as opposed to a solid blue overlay. The three main checkmarks at the top also align with the brand’s identity as they are color coded to each of the 3 logos colors and use the angular language of the checkmark to keep the sharp imagery of the logo in mind.
The background fades to white towards the top to give the logo and text clarity so there is no visual tension when placed onto the image. The background was set to a scene of a gym with various jogging equipment to solidify the support for physical therapists. The gym also acts as an image of growth as the therapists will be able to grow through their connections similarly to how clients of the therapists will grow with them.