Does finding the right cabling team have you puzzled? When our clients ask for ideas to introduce themselves to prospective leads it’s not always a typical brochure or postcard. For this project, we wanted to provide Communications Solutions, Inc. with a unique marketing piece to help break the ice and get noticed. Unlike postcards, this …
The Communication Solutions Inc. Animated Video is divided into 4 of the main service categories to create a dynamic structure for the video which takes advantage of the divided sections of the logo.
The Communication Solutions Inc. Website Design was an exercise in revamping the site’s overall style to be more lively and better reflect the interconnectivity of the brand. Through the use of gradients and photos of communication technology, we were able to create a more dynamic structure to the site which blends a unique mix of …
Shading Options: Flat vs. Dynamic Design
Coloring vector shapes for logos uses either flat colors or gradients. Flat logos typically consist of one or two single shades of color that are applied across the whole shape. Gradient logos use two shades of colors that fade into each other to give a sense of dimension and really help make the logo pop. All gradient logos designed by Doohickey® include a flat color version.
Brand Style Guide: Establish Professional
Brand Guidelines
Your logo is the face of your business, it's usually what gives people their first impressions before engaging with your brand directly. We put a lot of care into our logo designs by arranging compositions, choosing the right typefaces, packing designs with meaning and more. With a brand style guide, you'll be able to create a more cohesive brand identity across every corner of your business. From brochures to websites and more, we'll help you build an even stronger look and feel for your brand with custom-made brand style guide.
Color Options: Coverage for All Applications
Choosing the right colors is an important part in creating your brand identity, but did you know there are different types of coloring systems in graphic design?
RGB: is typically how your monitor displays color using light.
CMYK: A printing process where the ink is applied on press in a 4 step layered process.
Pantone: A color matching system with set swatches that are premixed and used in printing (like paint at the store)
Hex: A color-coding system used on websites.
File Types: Raster vs. Vector
When it comes to logos, it’s important to have the right files for the right occasion. Pixel-based raster files like JPEGs and PNGs are what you normally see on the web, they come in smaller file sizes and are easy for web browsers to load. However, these files are limited in their size and trying to use them in anything larger than a business card for print can result in low quality pixelation. With EPS and PDF files, you will be able to scale your design to any large sized print and retain the sharpness and quality of the design. This allows your logo to be applied practically anywhere from merchandise to large scale advertising such as billboards.
Select a Style: Customizing Your Logo
Text Only
Abstract
Illustrative
