The Consumer Counseling Foundation logo design was created to be both creative and clean in order to catch the eye of potential clients. A logo design stands as an essential component of any company’s brand identity. Logos are used across the board with marketing materials, allowing companies to brand themselves across numerous materials and platforms. With this in mind, Doohickey wanted to create a logo that would encompass Consumer Counseling Foundation’s entire brand.
The resulting Consumer Counseling Foundation logo design features lighthouse imagery along with a gentle blue and green color scheme. The imagery communicates the company’s goal to guide their clients, while the color scheme is soothing and reassuring. The combined elements of imagery and color scheme create a logo that represents Consumer Counseling Foundation to their clients.