Copywriting & Content Creation

Clear. Concise. Compelling.

Words that sell.

Copywriting & Content Creation, like most things in marketing, takes a creative mind. When writing copy, it is important to paint a mental picture and tell a good story, sure, but all writing, even literary writing, should be clear, concise, and compelling. And it’s that last bit – the “compelling” bit – that should be any copywriter’s primary purpose. All of our marketing efforts mean nothing without the sign-up, the lead, the sale – whatever it is you are trying to get your customers to say “yes” to. Effective copywriting & content creation convinces and persuades people to do what we want them to do.

We strategically deliver words.

Our team takes many things into consideration when writing copy that seeks to influence and persuade people. Things like:
Brand Identity

Copywriting & content creation for a brand requires continuity in style and form. Strict guidelines are developed and adhered to while developing the brand message in order to keep a consistent feel and flow from web to print and headline to story.


We tend to communicate differently, depending on who is receiving our message. Demographics, such as location, age, gender, interest, and profession, are descriptive bits about your audience that can be used to divide, or segment, that audience into smaller groups. We can then begin to develop the perfect message for selling your product or service to the right target audience.

Search Engine Optimization (SEO)

Copywriting & content creation for SEO requires structuring content in a way that helps search engines find your website content more easily, and display it to people looking for that information. SEO writing is not limited to writing for keywords. Sentence structure, headers, titles, links, and length of content are also factors that should be considered.


Writing website content for SEO requires a specific skill set. The ability to create and utilize specific keywords in website content is highly sought after and for good reason. Understanding and knowledge of proper SEO tactics need to be utilized, in collaboration with creativity and a proper call-to-action, in order to appear in front of prospects, entice them to read, keep them engaged, and lead to a sale.

User Experience

Copywriting & content creation that tailors to the experience of a user is a major ingredient that leads to a sale and creates an enjoyable visit to your website overall. Sometimes content needs to be short and to the point. Other times it’s best to be as informative as possible. Whichever it is, the copy that is written needs to work with the vision of the designer and developer. For example, what size font will be used for the web page headers? If the headers are big and bold, do we need to keep headers to a maximum of three words? If the headers are small, should the messages be longer so they don’t get lost visually?

Design Concepts

Print ads, brochures, taglines, and websites all require different copywriting & content creation approaches. These approaches need to work together with the design or tone developed in collaboration with the Creative Director, Art Director, or Graphic Designer. Is the design layout whimsical, serious, uplifting, or humorous? Is there photography or illustration? Is the headline the main visual or does the body text itself form a shape? Whichever visuals the brand design calls for, the body content should reflect the concept.

You need a creative copywriting & content creation strategy

Since persuasion of action is so essential when it comes to copywriting & content creation, and marketing in general, we here at Doohickey believe there should be a good strategy behind the copy on each and every page of your website, for instance. We know that effective copy seeks to communicate the value and benefits of your offer, build trust, explain the process, overcome objections, reduce confusion and alleviate anxiety. Effective copy should also speak to a specific audience. Keeping our audience’s demographics in mind, our writing can share the benefits of the product or service, identify with the customer’s main point, show empathy, and even provide social proof. All of these tactics are used to write copy that sells.

Once we have established what we believe to be the most effective copy for the job – whether it’s a simple headline, a descriptive paragraph, or even explanatory text within a sign-up form – we can even go as far as to test new copy against it to see which works better. And this is when the real fun starts.

Doohickey Services Marketing and Strategy

From shape to color, and logos to brochures, we do it all and we do it well. We keep your brand identity in mind while we help you stand out from the rest.

Doohickey Services Website Development
There’s a lot to know about website development these days, and things change fast. Fortunately, we’re up-to-date on all the trends, so we’ve got you covered.
Who, what, when, where, why, and how? It’s our job to figure this out for you and create a marketing plan that maximizes your ROI. We’ll put that plan into action – fast.
Team of business people point to numbers on financial data.
It’s become incredibly important for advertisements to stand out in person and online. That’s why Doohickey® creates professional ads in several mediums to make iconic visuals for your business.
Doohickey Services Search Engine Optimization
We are able to deploy workflows to personalize your clients’ interactions with your business. Custom marketing interactions will automatically nurture each individual user based on their interests!
Search Engine Marketing Strategy Google Ads Management
Driving traffic to your website through search engines is a complex process. Our strategies involve research, testing, and optimization to get you the best bang for your SEM buck!