Copywriting & Content Creation
Clear. Concise. Compelling.
Words that sell.
Copywriting & Content Creation, like most things in marketing, takes a creative mind. When writing copy, it is important to paint a mental picture and tell a good story, sure, but all writing, even literary writing, should be clear, concise, and compelling. And it’s that last bit – the “compelling” bit – that should be any copywriter’s primary purpose. All of our marketing efforts mean nothing without the sign-up, the lead, the sale – whatever it is you are trying to get your customers to say “yes” to. Effective copywriting & content creation convinces and persuades people to do what we want them to do.
We strategically deliver words.
Our team takes many things into consideration when writing copy that seeks to influence and persuade people. Things like:
You need a creative copywriting & content creation strategy
Since persuasion of action is so essential when it comes to copywriting & content creation, and marketing in general, we here at Doohickey believe there should be a good strategy behind the copy on each and every page of your website, for instance. We know that effective copy seeks to communicate the value and benefits of your offer, build trust, explain the process, overcome objections, reduce confusion and alleviate anxiety. Effective copy should also speak to a specific audience. Keeping our audience’s demographics in mind, our writing can share the benefits of the product or service, identify with the customer’s main point, show empathy, and even provide social proof. All of these tactics are used to write copy that sells.
Once we have established what we believe to be the most effective copy for the job – whether it’s a simple headline, a descriptive paragraph, or even explanatory text within a sign-up form – we can even go as far as to test new copy against it to see which works better. And this is when the real fun starts.
Our team of graphic designers understands that there is much more to creating visual art for businesses than making things look pretty.
At Doohickey®, we know web coding and programming trends because we are developers. We know what looks good because we are graphic designers.
Email Marketing is an incredible tool in your marketing toolbox. It’s one of the best ways to communicate with current customers and engage potential new customers.
Targeted Search Engine Optimization (SEO) allows your customers to find you the moment they look for the product or service you offer. It’s that simple.