Copywriting & Content Creation

Clear. Concise. Compelling.

Words that sell.

Copywriting & Content Creation, like most things in marketing, takes a creative mind. When writing copy, it is important to paint a mental picture and tell a good story, sure, but all writing, even literary writing, should be clear, concise, and compelling. And it’s that last bit – the “compelling” bit – that should be any copywriter’s primary purpose. All of our marketing efforts mean nothing without the sign-up, the lead, the sale – whatever it is you are trying to get your customers to say “yes” to. Effective copywriting & content creation convinces and persuades people to do what we want them to do.

We strategically deliver words.

Our team takes many things into consideration when writing copy that seeks to influence and persuade people. Things like:

Brand Identity

Copywriting & content creation for a brand requires continuity in style and form. Strict guidelines are developed and adhered to while developing the brand message in order to keep a consistent feel and flow from web to print and headline to story.

Demographics

We tend to communicate differently, depending on who is receiving our message. Demographics, such as location, age, gender, interest, and profession, are descriptive bits about your audience that can be used to divide, or segment, that audience into smaller groups. We can then begin to develop the perfect message for selling your product or service to the right target audience.

Search Engine Optimization (SEO)

Copywriting & content creation for SEO requires structuring content in a way that helps search engines find your website content more easily, and display it to people looking for that information. SEO writing is not limited to writing for keywords. Sentence structure, headers, titles, links, and length of content are also factors that should be considered.

Keywords

Writing website content for SEO requires a specific skill set. The ability to create and utilize specific keywords in website content is highly sought after and for good reason. Understanding and knowledge of proper SEO tactics need to be utilized, in collaboration with creativity and a proper call-to-action, in order to appear in front of prospects, entice them to read, keep them engaged, and lead to a sale.

User Experience

Copywriting & content creation that tailors to the experience of a user is a major ingredient that leads to a sale and creates an enjoyable visit to your website overall. Sometimes content needs to be short and to the point. Other times it’s best to be as informative as possible. Whichever it is, the copy that is written needs to work with the vision of the designer and developer. For example, what size font will be used for the web page headers? If the headers are big and bold, do we need to keep headers to a maximum of three words? If the headers are small, should the messages be longer so they don’t get lost visually?

Design Concepts

Print ads, brochures, taglines, and websites all require different copywriting & content creation approaches. These approaches need to work together with the design or tone developed in collaboration with the Creative Director, Art Director, or Graphic Designer. Is the design layout whimsical, serious, uplifting, or humorous? Is there photography or illustration? Is the headline the main visual or does the body text itself form a shape? Whichever visuals the brand design calls for, the body content should reflect the concept.

You need a creative copywriting & content creation strategy

Since persuasion of action is so essential when it comes to copywriting & content creation, and marketing in general, we here at Doohickey believe there should be a good strategy behind the copy on each and every page of your website, for instance. We know that effective copy seeks to communicate the value and benefits of your offer, build trust, explain the process, overcome objections, reduce confusion and alleviate anxiety. Effective copy should also speak to a specific audience. Keeping our audience’s demographics in mind, our writing can share the benefits of the product or service, identify with the customer’s main point, show empathy, and even provide social proof. All of these tactics are used to write copy that sells.

Once we have established what we believe to be the most effective copy for the job – whether it’s a simple headline, a descriptive paragraph, or even explanatory text within a sign-up form – we can even go as far as to test new copy against it to see which works better. And this is when the real fun starts.

Doohickey Services Marketing and Strategy

Graphic Design

Our team of graphic designers understands that there is much more to creating visual art for businesses than making things look pretty.

Doohickey Services Website Development

Website Development

At Doohickey®, we know web coding and programming trends because we are developers. We know what looks good because we are graphic designers. 

Marketing Strategy

Throwing your marketing budget at different ideas usually doesn’t work without a well-thought-out plan and ongoing data analysis.

Doohickey Services Email Marketing

Email Marketing

Email Marketing is an incredible tool in your marketing toolbox. It’s one of the best ways to communicate with current customers and engage potential new customers.

Doohickey Services Digital Marketing

SEO

Targeted Search Engine Optimization (SEO) allows your customers to find you the moment they look for the product or service you offer. It’s that simple.

Search Engine Marketing Strategy Google Ads Management

SEM

In the exact moment someone is searching for the product or service you offer, they should be able to find you. It’s that simple. Thankfully, Search Engine Marketing (SEM) helps with this.

Shading Options: Flat vs. Dynamic Design

 

Coloring vector shapes for logos uses either flat colors or gradients. Flat logos typically consist of one or two single shades of color that are applied across the whole shape. Gradient logos use two shades of colors that fade into each other to give a sense of dimension and really help make the logo pop. All gradient logos designed by Doohickey® include a flat color version.

Brand Style Guide: Establish Professional

Brand Guidelines

 

Your logo is the face of your business, it's usually what gives people their first impressions before engaging with your brand directly. We put a lot of care into our logo designs by arranging compositions, choosing the right typefaces, packing designs with meaning and more. With a brand style guide, you'll be able to create a more cohesive brand identity across every corner of your business. From brochures to websites and more, we'll help you build an even stronger look and feel for your brand with custom-made brand style guide.

Color Options: Coverage for All Applications

 

Choosing the right colors is an important part in creating your brand identity, but did you know there are different types of coloring systems in graphic design?

RGB: is typically how your monitor displays color using light.
CMYK: A printing process where the ink is applied on press in a 4 step layered process.
Pantone: A color matching system with set swatches that are premixed and used in printing (like paint at the store)
Hex: A color-coding system used on websites.

File Types: Raster vs. Vector

 

When it comes to logos, it’s important to have the right files for the right occasion. Pixel-based raster files like JPEGs and PNGs are what you normally see on the web, they come in smaller file sizes and are easy for web browsers to load. However, these files are limited in their size and trying to use them in anything larger than a business card for print can result in low quality pixelation. With EPS and PDF files, you will be able to scale your design to any large sized print and retain the sharpness and quality of the design. This allows your logo to be applied practically anywhere from merchandise to large scale advertising such as billboards.

Select a Style: Customizing Your Logo

Darryl Hall Homes Logo Design
Atmospheres Logo Design
IOSync Logo Design

Text Only

Abstract

Illustrative

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