CSI Direct Mail Campaign Postcard Design Jacksonville Florida

CSI Direct Mail Campaign Postcard Design

Communications Solutions Inc. provides multiple services for businesses in need of telecommunication installations. As part of CSI’s printed advertising campaign, we designed unique postcards for each core service they advertise. The CSI Direct Mail Campaign Postcard Design showcases the company’s services in colorful, distinct layouts reflecting the brand’s style.

To make the four postcards stand out from each other, a different layout design was used to add more visual variety and detail to the postcard set. Audio Visual Solutions and Hosted IP Phones make great use of the full page layout to include cutout images and special offers floating alongside the text. Each postcard takes a unique approach to styling special offers and survey requests; sometimes with solid blocks, and sometimes with outlined boxes showing the background behind them. The postcards get a lot of milage in color from CSI’s two shades of red and blue. The CSI Direct Mail Campaign Postcard Design uses a spectrum of these colors to make several mixes of overlays and solid colors. They were mainly inspired by the visuals of the website so that when visitors visit the site after receiving a postcard, it will create a stronger sense of brand awareness.

In addition to this design, we also worked on the CSI General Contractors Postcard Design.

Shading Options: Flat vs. Dynamic Design


Coloring vector shapes for logos uses either flat colors or gradients. Flat logos typically consist of one or two single shades of color that are applied across the whole shape. Gradient logos use two shades of colors that fade into each other to give a sense of dimension and really help make the logo pop. All gradient logos designed by Doohickey® include a flat color version.

Brand Style Guide: Establish Professional

Brand Guidelines


Your logo is the face of your business, it's usually what gives people their first impressions before engaging with your brand directly. We put a lot of care into our logo designs by arranging compositions, choosing the right typefaces, packing designs with meaning and more. With a brand style guide, you'll be able to create a more cohesive brand identity across every corner of your business. From brochures to websites and more, we'll help you build an even stronger look and feel for your brand with custom-made brand style guide.

Color Options: Coverage for All Applications


Choosing the right colors is an important part in creating your brand identity, but did you know there are different types of coloring systems in graphic design?

RGB: is typically how your monitor displays color using light.
CMYK: A printing process where the ink is applied on press in a 4 step layered process.
Pantone: A color matching system with set swatches that are premixed and used in printing (like paint at the store)
Hex: A color-coding system used on websites.

File Types: Raster vs. Vector


When it comes to logos, it’s important to have the right files for the right occasion. Pixel-based raster files like JPEGs and PNGs are what you normally see on the web, they come in smaller file sizes and are easy for web browsers to load. However, these files are limited in their size and trying to use them in anything larger than a business card for print can result in low quality pixelation. With EPS and PDF files, you will be able to scale your design to any large sized print and retain the sharpness and quality of the design. This allows your logo to be applied practically anywhere from merchandise to large scale advertising such as billboards.

Select a Style: Customizing Your Logo

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