The main goal of the Darryl Hall Homes campaign was to illustrate the community’s beauty and quality homes. As a result, the marketing materials for this campaign needed to be informative in addition to depicting the community’s family atmosphere. To accomplish this mission, Doohickey focused on delivering traditional designs with contemporary finishes for an appealing, modern look.
Darryl Hall Homes has been building beautiful custom homes for over 25 years. Primarily located in Florence, South Carolina, Darryl Hall has assembled a team of industry experts and local talent to provide their customers with not only the resources of a big production builder, but also a personal and local home-building experience only they can offer.
Darryl Hall Homes partnered with Doohickey to develop a rebranding strategy that included the design of a new logo, stationery, and website.