The right logo can capture a company’s mission and culture with clear, creative imagery. For the Darryl Hall Homes logo design, Doohickey sought to create a logo that was both striking as well as timeless. As a result, the logo would signify Darryl Hall Homes as Florence, South Carolina’s premier home builder.
For over 25 years, Darryl Hall Homes has been building and remodeling homes in Florence. They specialize in producing traditional single-family homes. Their custom features add modern touches throughout their community, so families can find the home that’s just right for them. For this logo, we added that element of modern touch to a traditional design.
We also wanted to capture Darryl Hall Homes’ distinct reputation. To accomplish this, we used a simple serifed typeface. We also began to develop a color scheme that would be carried throughout the branding of Darryl Hall Homes. The end result produced a logo that reflects their traditional style with modern touches.
BELOW ARE SOME OF THE ALTERNATE LOGOS WE DESIGNED.