Farmdamentals Website Design

Farmdamentals is a company passionate about ensuring the quality of dairy production. For the Farmdamentals Website Design, we wanted to create a very diverse visual style that would reflect the quality and wide range of services the company has covered.

From the home page, visitors will get an experience of traveling to different parts of the site, making the two central pages of Forage Division and Dairy Consulting feel like their own unique locations that can be experienced by scrolling down them. The header backgrounds of the service pages use illustrations of far off hills in the background and close ups of buildings and cows to create a real sense of perspective and intrigue compared to a standard static page. Each section varies in structure with flat colors, white backgrounds with floating objects, and textured wavy patterns to keep each new block on the page feeling fresh.

Waves play a big role in the website’s design as it represents a lot of aspects to dairy farms. It can represent the quality milk Farmdamentals strives to improve to the grassy hills of forage for the cows to stay comfortable and fed with. Imagery like the splashes of milk and streaks of dirt help to create a welcoming rural atmosphere. Farmadentals has helped many farms overseas receive quality consulting and treatment. This is why we honed in on representing the environment with our design choices; they have had a great impact on the environments they’ve worked for and the Farmdamentals Website Design was made to treat that dedication with the utmost respect.

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Shading Options: Flat vs. Dynamic Design


Coloring vector shapes for logos uses either flat colors or gradients. Flat logos typically consist of one or two single shades of color that are applied across the whole shape. Gradient logos use two shades of colors that fade into each other to give a sense of dimension and really help make the logo pop. All gradient logos designed by Doohickey® include a flat color version.

Brand Style Guide: Establish Professional

Brand Guidelines


Your logo is the face of your business, it's usually what gives people their first impressions before engaging with your brand directly. We put a lot of care into our logo designs by arranging compositions, choosing the right typefaces, packing designs with meaning and more. With a brand style guide, you'll be able to create a more cohesive brand identity across every corner of your business. From brochures to websites and more, we'll help you build an even stronger look and feel for your brand with custom-made brand style guide.

Color Options: Coverage for All Applications


Choosing the right colors is an important part in creating your brand identity, but did you know there are different types of coloring systems in graphic design?

RGB: is typically how your monitor displays color using light.
CMYK: A printing process where the ink is applied on press in a 4 step layered process.
Pantone: A color matching system with set swatches that are premixed and used in printing (like paint at the store)
Hex: A color-coding system used on websites.

File Types: Raster vs. Vector


When it comes to logos, it’s important to have the right files for the right occasion. Pixel-based raster files like JPEGs and PNGs are what you normally see on the web, they come in smaller file sizes and are easy for web browsers to load. However, these files are limited in their size and trying to use them in anything larger than a business card for print can result in low quality pixelation. With EPS and PDF files, you will be able to scale your design to any large sized print and retain the sharpness and quality of the design. This allows your logo to be applied practically anywhere from merchandise to large scale advertising such as billboards.

Select a Style: Customizing Your Logo

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