PARC Group Schoolyard Sitemap Flyer Design

The PARC Group Schoolyard Sitemap Flyer Design

As a versatile print marketing material, flyers can have a number of practical uses. From advertising an upcoming sale or new products to inviting potential customers to forthcoming events, flyers are an effective method to communicate with customers. They’re also a great way to have some fun with enticing, charming designs. For the PARC Group Schoolyard sitemap flyer design, we aimed to create a flyer that was both informative as well as engaging enough to attract potential homeowners. The finished creation uses the logo we developed for the community paired with a detailed pavilion we designed. The additional textures add a level of depth to the design to really help each element stand out.

The PARC Group is a real estate developer located in Jacksonville, FL. For over 25 years, they’ve developed premier residential and mixed-use communities in Northeast Florida. From the Intracoastal to Nocatee, their award-winning and highly recognized real estate development projects include office parks, condominiums, country club communities, and residential neighborhoods. The PARC Group is dedicated to environmental preservations, livability, and sustainability.

In addition to creating the PARC Group Schoolyard sitemap flyer design, Doohickey also created marketing materials for other PARC Group communities, including Crosswater at Nocatee and River Landing at Nocatee. We also designed The PARC Group Schoolyard logo, which became an intricate component when designing the PARC Group Schoolyard sitemap flyer design.

The PARC Group Schoolyard Sitemap Flyer Design

Shading Options: Flat vs. Dynamic Design


Coloring vector shapes for logos uses either flat colors or gradients. Flat logos typically consist of one or two single shades of color that are applied across the whole shape. Gradient logos use two shades of colors that fade into each other to give a sense of dimension and really help make the logo pop. All gradient logos designed by Doohickey® include a flat color version.

Brand Style Guide: Establish Professional

Brand Guidelines


Your logo is the face of your business, it's usually what gives people their first impressions before engaging with your brand directly. We put a lot of care into our logo designs by arranging compositions, choosing the right typefaces, packing designs with meaning and more. With a brand style guide, you'll be able to create a more cohesive brand identity across every corner of your business. From brochures to websites and more, we'll help you build an even stronger look and feel for your brand with custom-made brand style guide.

Color Options: Coverage for All Applications


Choosing the right colors is an important part in creating your brand identity, but did you know there are different types of coloring systems in graphic design?

RGB: is typically how your monitor displays color using light.
CMYK: A printing process where the ink is applied on press in a 4 step layered process.
Pantone: A color matching system with set swatches that are premixed and used in printing (like paint at the store)
Hex: A color-coding system used on websites.

File Types: Raster vs. Vector


When it comes to logos, it’s important to have the right files for the right occasion. Pixel-based raster files like JPEGs and PNGs are what you normally see on the web, they come in smaller file sizes and are easy for web browsers to load. However, these files are limited in their size and trying to use them in anything larger than a business card for print can result in low quality pixelation. With EPS and PDF files, you will be able to scale your design to any large sized print and retain the sharpness and quality of the design. This allows your logo to be applied practically anywhere from merchandise to large scale advertising such as billboards.

Select a Style: Customizing Your Logo

Darryl Hall Homes Logo Design
Atmospheres Logo Design
IOSync Logo Design

Text Only



Scroll to Top