Perfectly Clear Pools Website Design

Perfectly Clear Pools Website Design

Make a splash and dive into the Perfectly Clear Pools website design! For this website, our goal was to display the company’s work while communicating their numerous service features in a design as stunning as their pools and spas. To accomplish this, we used full-width photography of dazzling, therapeutic pools and waterfalls surrounded by lush landscaping. The pride Perfectly Clear Pools has in their work is evident in the quality of their previous projects, so we put those outdoor oases front and center. As a result, potential customers can envision the quality work Perfectly Clear Pools can offer when designing their pools, too.

Since Perfectly Clear Pools’ designs are custom-built for each of their clients, we also wanted to make sure we communicated that customer service throughout the website. We added pages for each of the additional features customers could add to their pool or spa, which further demonstrates the numerous options customers have to choose from. This is also evident in the website content, which uses strong call-to-action language that encourages customers to design their own dream pool. As a result, the website speaks to potential customers and provides them with the information they need before making a buying decision.

Perfectly Clear Pools has been designing custom, in-ground pools and spas for their customers since 1991. They specialize in bringing dream pools to life. In addition to designing swimming pools and spas, Perfectly Clear Pools also offers their customers breathtaking features to complete their outdoors oases, including screen enclosures, LED lights, heating, automation, fire pits, and more. Perfectly Clear Pools is family-owned and operated, serving West Central Florida and surrounding areas.

In addition to the Perfectly Clear Pools website design, we also created the company logo and their Google AdWords display ads.


Perfectly Clear Pools Website Design

Perfectly Clear Pools Website Design

Shading Options: Flat vs. Dynamic Design


Coloring vector shapes for logos uses either flat colors or gradients. Flat logos typically consist of one or two single shades of color that are applied across the whole shape. Gradient logos use two shades of colors that fade into each other to give a sense of dimension and really help make the logo pop. All gradient logos designed by Doohickey® include a flat color version.

Brand Style Guide: Establish Professional

Brand Guidelines


Your logo is the face of your business, it's usually what gives people their first impressions before engaging with your brand directly. We put a lot of care into our logo designs by arranging compositions, choosing the right typefaces, packing designs with meaning and more. With a brand style guide, you'll be able to create a more cohesive brand identity across every corner of your business. From brochures to websites and more, we'll help you build an even stronger look and feel for your brand with custom-made brand style guide.

Color Options: Coverage for All Applications


Choosing the right colors is an important part in creating your brand identity, but did you know there are different types of coloring systems in graphic design?

RGB: is typically how your monitor displays color using light.
CMYK: A printing process where the ink is applied on press in a 4 step layered process.
Pantone: A color matching system with set swatches that are premixed and used in printing (like paint at the store)
Hex: A color-coding system used on websites.

File Types: Raster vs. Vector


When it comes to logos, it’s important to have the right files for the right occasion. Pixel-based raster files like JPEGs and PNGs are what you normally see on the web, they come in smaller file sizes and are easy for web browsers to load. However, these files are limited in their size and trying to use them in anything larger than a business card for print can result in low quality pixelation. With EPS and PDF files, you will be able to scale your design to any large sized print and retain the sharpness and quality of the design. This allows your logo to be applied practically anywhere from merchandise to large scale advertising such as billboards.

Select a Style: Customizing Your Logo

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