A company’s logo design is often the focal point of their branding initiative. It can capture a company’s culture, their services, and reflect their audience’s interests in clear, compact imagery. For the Performance Contact Group logo design, Doohickey aimed to express the company’s goals in a clear, compelling design.
When deciding on the imagery for the Performance Contact Group logo design, we wanted to illustrate the company’s ability to improve production using familiar symbolism. As a result, we included a rising bar graph to represent their main service objective: to help customers achieve success.
Performance Contact Group assists call centers to help them maximize performance and improve sales. Their multi-medium contact strategy utilizes internet, phone, email, and text leads to create closing opportunities for their clients. PCG’s training provides assessment, hiring, scripting, team building, phone and sale skill services, so that teams are equipped with the abilities they need to accomplish their goals.
In addition to creating the Performance Contact Group logo design, Doohickey also created the company’s business cards. The business card design employed the logo as the focal point, then reflected the color scheme using the logo’s azure blue.