Prime Roofing Pocket Folder Design

Prime Roofing is dedicated to providing their clients with the most durable materials and roof designs. With the Prime Roofing Pocket Folder Design, we wanted to make a piece of collateral that was designed to reflect the sturdiness of the Prime Roofing experience.

This particular brochure was made to reflect the strength in the brand by using bold design and incorporating the shield into the format. The curve of the shield divides the inner pages by pushing the photography back and focusing on the competitive parts of the business that give them the higher standard. Large sections of text are divided into wide blocks which falls inline with the bold designs of Prime Roofing. The royal saturated blue and shades of dark grey strike a color balance similar to the logo itself.

The use of typography in the Prime Roofing Pocket Folder Design was made to be dynamic with hierarchies of bold to thin and even different angles with the Higher Standard tagline. The shield was also incorporated in the main bullet points to emphasize their importance. The numbered shields are layered on top of the photography to make them pop out and catch the reader’s attention.

In addition, we also designed the Prime Roofing Trifold and the Prime Roofing Metal Brochure.

Shading Options: Flat vs. Dynamic Design


Coloring vector shapes for logos uses either flat colors or gradients. Flat logos typically consist of one or two single shades of color that are applied across the whole shape. Gradient logos use two shades of colors that fade into each other to give a sense of dimension and really help make the logo pop. All gradient logos designed by Doohickey® include a flat color version.

Brand Style Guide: Establish Professional

Brand Guidelines


Your logo is the face of your business, it's usually what gives people their first impressions before engaging with your brand directly. We put a lot of care into our logo designs by arranging compositions, choosing the right typefaces, packing designs with meaning and more. With a brand style guide, you'll be able to create a more cohesive brand identity across every corner of your business. From brochures to websites and more, we'll help you build an even stronger look and feel for your brand with custom-made brand style guide.

Color Options: Coverage for All Applications


Choosing the right colors is an important part in creating your brand identity, but did you know there are different types of coloring systems in graphic design?

RGB: is typically how your monitor displays color using light.
CMYK: A printing process where the ink is applied on press in a 4 step layered process.
Pantone: A color matching system with set swatches that are premixed and used in printing (like paint at the store)
Hex: A color-coding system used on websites.

File Types: Raster vs. Vector


When it comes to logos, it’s important to have the right files for the right occasion. Pixel-based raster files like JPEGs and PNGs are what you normally see on the web, they come in smaller file sizes and are easy for web browsers to load. However, these files are limited in their size and trying to use them in anything larger than a business card for print can result in low quality pixelation. With EPS and PDF files, you will be able to scale your design to any large sized print and retain the sharpness and quality of the design. This allows your logo to be applied practically anywhere from merchandise to large scale advertising such as billboards.

Select a Style: Customizing Your Logo

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