STACK’M Storage Logo Design

STACK’M Storage is a company that specializes in storing, repairing, and delivering boat trailers. With the STACK’M Storage Logo Design, the goal was to create visuals representing the recognizable parts of a boat trailer and simplifying them for a modern illustration design. All of the variations in the design process were made with sturdiness and stability in mind.

The core elements we wanted to demonstrate in the logo were the stacked trailers on top of each other being protected by a solid roof. Equipment like boat trailers can get damaged and rusted when exposed to outdoor elements, which is why STACK’M emphasizes a large indoor area dedicated to protecting boatloads of trailers. The boat trailer illustration doubles as a divider and a part of the text with the trailer’s wheel enlarged to fit nicely into the O of “STORAGE”.

Negative space plays a big role in the final design with the shapes being neatly cut out from elements like the wheel and arch. The rooftop visualizes the protection the trailers will receive under STACK’M Storage’s care. It extends to the full width of the logo, but the text does not. This was deliberate to keep the logo from being to bold and overbearing, and it was respectfully balanced by the ending notch of the trailer. This added another layer of structure to the design as well as conveying the shape of the boat trailer even more.

In addition to the logo, we also worked on the STACK’M Storage Website Design.

Below are some alternative designs for the STACK’M Storage Logo.

Shading Options: Flat vs. Dynamic Design


Coloring vector shapes for logos uses either flat colors or gradients. Flat logos typically consist of one or two single shades of color that are applied across the whole shape. Gradient logos use two shades of colors that fade into each other to give a sense of dimension and really help make the logo pop. All gradient logos designed by Doohickey® include a flat color version.

Brand Style Guide: Establish Professional

Brand Guidelines


Your logo is the face of your business, it's usually what gives people their first impressions before engaging with your brand directly. We put a lot of care into our logo designs by arranging compositions, choosing the right typefaces, packing designs with meaning and more. With a brand style guide, you'll be able to create a more cohesive brand identity across every corner of your business. From brochures to websites and more, we'll help you build an even stronger look and feel for your brand with custom-made brand style guide.

Color Options: Coverage for All Applications


Choosing the right colors is an important part in creating your brand identity, but did you know there are different types of coloring systems in graphic design?

RGB: is typically how your monitor displays color using light.
CMYK: A printing process where the ink is applied on press in a 4 step layered process.
Pantone: A color matching system with set swatches that are premixed and used in printing (like paint at the store)
Hex: A color-coding system used on websites.

File Types: Raster vs. Vector


When it comes to logos, it’s important to have the right files for the right occasion. Pixel-based raster files like JPEGs and PNGs are what you normally see on the web, they come in smaller file sizes and are easy for web browsers to load. However, these files are limited in their size and trying to use them in anything larger than a business card for print can result in low quality pixelation. With EPS and PDF files, you will be able to scale your design to any large sized print and retain the sharpness and quality of the design. This allows your logo to be applied practically anywhere from merchandise to large scale advertising such as billboards.

Select a Style: Customizing Your Logo

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