Stepping Stones Website Design

At Stepping Stones, parents are guaranteed a quality educational environment for their children where they can grow and develop with fun activities! For the Stepping Stones Website Design, the goal was to establish a style that would appeal to parents with bright bubbly colors and an energetic illustration style throughout the site.

Stepping Stones Development Centers have staff that are proud of the work they accomplish with their kids. Real imagery of instructors and smiling students was crucial to display in large sections of the site and make sure the uplifting message came across immediately. For ease of access, the home page opens with displays of each Stepping Stones location as well as activities students will get to participate in. The activities use unique illustrations for each category, which is perfect for a family education company for showing playfulness and creativity. The Stepping Stones Website Design is full of useful resources like these to help the visitor get in touch with the program and center most convenient for them.

This site is integrated with eCommerce to allow for online enrollment payments and tuition payments directly from the website. This creates a more multipurpose site that doesn’t need to rely on external navigation which can negatively impact lead scores and SEO. The Stepping Stones Website manages to contain a wealth of information on the services and locations offered without being overwhelming. Its easy-to-use design appeals to parents of young children as it showcases the benefits for their child’s growth and the fun they will have interacting with members of the Stepping Stones family.

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Shading Options: Flat vs. Dynamic Design


Coloring vector shapes for logos uses either flat colors or gradients. Flat logos typically consist of one or two single shades of color that are applied across the whole shape. Gradient logos use two shades of colors that fade into each other to give a sense of dimension and really help make the logo pop. All gradient logos designed by Doohickey® include a flat color version.

Brand Style Guide: Establish Professional

Brand Guidelines


Your logo is the face of your business, it's usually what gives people their first impressions before engaging with your brand directly. We put a lot of care into our logo designs by arranging compositions, choosing the right typefaces, packing designs with meaning and more. With a brand style guide, you'll be able to create a more cohesive brand identity across every corner of your business. From brochures to websites and more, we'll help you build an even stronger look and feel for your brand with custom-made brand style guide.

Color Options: Coverage for All Applications


Choosing the right colors is an important part in creating your brand identity, but did you know there are different types of coloring systems in graphic design?

RGB: is typically how your monitor displays color using light.
CMYK: A printing process where the ink is applied on press in a 4 step layered process.
Pantone: A color matching system with set swatches that are premixed and used in printing (like paint at the store)
Hex: A color-coding system used on websites.

File Types: Raster vs. Vector


When it comes to logos, it’s important to have the right files for the right occasion. Pixel-based raster files like JPEGs and PNGs are what you normally see on the web, they come in smaller file sizes and are easy for web browsers to load. However, these files are limited in their size and trying to use them in anything larger than a business card for print can result in low quality pixelation. With EPS and PDF files, you will be able to scale your design to any large sized print and retain the sharpness and quality of the design. This allows your logo to be applied practically anywhere from merchandise to large scale advertising such as billboards.

Select a Style: Customizing Your Logo

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