The Employment Front logo design

The Employment Front Logo Design

A creative logo communicates different components of a company’s culture and mission. The imagery in a logo design embodies a company’s brand, so customers can recognize key components of the company’s identity in the image. For The Employment Front logo design, Doohickey aimed to create a compelling visual that captures the company’s tone.

Variations of this logo included thinner fonts, a blue and gray color scheme, as well as visual plays on “TEF.” The final result chose a bright, attractive color scheme, a bold font, and imagery at the center of the logo. As a result, The Employment Front logo design stands as a symbol of the empowerment and achievement TEF aims to provide their clients.

The Employment Front offers workplace solutions to help companies create high-performing work environments for their employees. A woman-owned small business, The Employment Front specializes in human resource and management consulting to enhance employer-employee relationships. Their goal is to provide clients with the training, consulting, and coaching to effectively manage their teams. To illustrate their relationship-based services, we included the icon at the center of the logo to take place of the “o” in “Front.”

In addition to designing The Employment Front logo, Doohickey also developed the company’s website.

Shading Options: Flat vs. Dynamic Design


Coloring vector shapes for logos uses either flat colors or gradients. Flat logos typically consist of one or two single shades of color that are applied across the whole shape. Gradient logos use two shades of colors that fade into each other to give a sense of dimension and really help make the logo pop. All gradient logos designed by Doohickey® include a flat color version.

Brand Style Guide: Establish Professional

Brand Guidelines


Your logo is the face of your business, it's usually what gives people their first impressions before engaging with your brand directly. We put a lot of care into our logo designs by arranging compositions, choosing the right typefaces, packing designs with meaning and more. With a brand style guide, you'll be able to create a more cohesive brand identity across every corner of your business. From brochures to websites and more, we'll help you build an even stronger look and feel for your brand with custom-made brand style guide.

Color Options: Coverage for All Applications


Choosing the right colors is an important part in creating your brand identity, but did you know there are different types of coloring systems in graphic design?

RGB: is typically how your monitor displays color using light.
CMYK: A printing process where the ink is applied on press in a 4 step layered process.
Pantone: A color matching system with set swatches that are premixed and used in printing (like paint at the store)
Hex: A color-coding system used on websites.

File Types: Raster vs. Vector


When it comes to logos, it’s important to have the right files for the right occasion. Pixel-based raster files like JPEGs and PNGs are what you normally see on the web, they come in smaller file sizes and are easy for web browsers to load. However, these files are limited in their size and trying to use them in anything larger than a business card for print can result in low quality pixelation. With EPS and PDF files, you will be able to scale your design to any large sized print and retain the sharpness and quality of the design. This allows your logo to be applied practically anywhere from merchandise to large scale advertising such as billboards.

Select a Style: Customizing Your Logo

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