LLW Ad Design

LLW Ad Design

Lewis, Longman & Walker partnered with Doohickey to design a series of print and digital ads. The goal of these ads was to highlight their innovative legal solutions that work for everyone. The LLW ad design series incorporated the company logo and slogan on each of the materials, tying the designs together using core elements of their brand. As a result, these ads communicate LLW’s primary message using different creative techniques. 

LLW is a nationally ranked law firm with offices in Jacksonville, Tallahassee, Tampa Bay, and West Palm Beach, Florida. Specializing in Environmental, Land Use and Governmental Law, LLW is committed to providing individuals, businesses, and governments, with superior solutions to difficult legal challenges.

These LLW ad designs are part of a larger campaign that includes both numerous flyers and invitations. The invitation designs were inspired by themed events throughout the year. The graphics remained lively and enticing, to encourage guests to participate in the events. For the flyer designs, we used visual storytelling and the company’s color scheme to create informative yet engaging imagery.

Shading Options: Flat vs. Dynamic Design

 

Coloring vector shapes for logos uses either flat colors or gradients. Flat logos typically consist of one or two single shades of color that are applied across the whole shape. Gradient logos use two shades of colors that fade into each other to give a sense of dimension and really help make the logo pop. All gradient logos designed by Doohickey® include a flat color version.

Brand Style Guide: Establish Professional

Brand Guidelines

 

Your logo is the face of your business, it's usually what gives people their first impressions before engaging with your brand directly. We put a lot of care into our logo designs by arranging compositions, choosing the right typefaces, packing designs with meaning and more. With a brand style guide, you'll be able to create a more cohesive brand identity across every corner of your business. From brochures to websites and more, we'll help you build an even stronger look and feel for your brand with custom-made brand style guide.

Color Options: Coverage for All Applications

 

Choosing the right colors is an important part in creating your brand identity, but did you know there are different types of coloring systems in graphic design?

RGB: is typically how your monitor displays color using light.
CMYK: A printing process where the ink is applied on press in a 4 step layered process.
Pantone: A color matching system with set swatches that are premixed and used in printing (like paint at the store)
Hex: A color-coding system used on websites.

File Types: Raster vs. Vector

 

When it comes to logos, it’s important to have the right files for the right occasion. Pixel-based raster files like JPEGs and PNGs are what you normally see on the web, they come in smaller file sizes and are easy for web browsers to load. However, these files are limited in their size and trying to use them in anything larger than a business card for print can result in low quality pixelation. With EPS and PDF files, you will be able to scale your design to any large sized print and retain the sharpness and quality of the design. This allows your logo to be applied practically anywhere from merchandise to large scale advertising such as billboards.

Select a Style: Customizing Your Logo

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Text Only

Abstract

Illustrative

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