The Fiorentino Group Ad

The Fiorentino Group Ad

The Fiorentino Group ad conveys the firm’s services and professionalism in a clean, focused design. Our main inspiration was the firm’s philosophy and dedication towards their clients. With this in mind, we chose language and imagery that reflects the firm’s experience, expertise, and client relationships. As a result, potential clients are able to develop a full picture of the government relations firm’s capabilities. Potential clients are also able to picture themselves working alongside The Fiorentino Group’s advocates and experts.

The Fiorentino Group is a government relations firm that offers a variety of services to influence public policy. They work alongside clients to develop custom strategies aimed towards achieving successful outcomes. In addition to planning and implementing these strategies, The Fiorentino Group also builds coalitions, provides analysis of the political atmosphere, and identifies opportunities to obtain their customers’ goals.

As part of a branding initiative, Doohickey also designed The Fiorentino Group websitegreeting cards, a brochure, and stationery.

Shading Options: Flat vs. Dynamic Design


Coloring vector shapes for logos uses either flat colors or gradients. Flat logos typically consist of one or two single shades of color that are applied across the whole shape. Gradient logos use two shades of colors that fade into each other to give a sense of dimension and really help make the logo pop. All gradient logos designed by Doohickey® include a flat color version.

Brand Style Guide: Establish Professional

Brand Guidelines


Your logo is the face of your business, it's usually what gives people their first impressions before engaging with your brand directly. We put a lot of care into our logo designs by arranging compositions, choosing the right typefaces, packing designs with meaning and more. With a brand style guide, you'll be able to create a more cohesive brand identity across every corner of your business. From brochures to websites and more, we'll help you build an even stronger look and feel for your brand with custom-made brand style guide.

Color Options: Coverage for All Applications


Choosing the right colors is an important part in creating your brand identity, but did you know there are different types of coloring systems in graphic design?

RGB: is typically how your monitor displays color using light.
CMYK: A printing process where the ink is applied on press in a 4 step layered process.
Pantone: A color matching system with set swatches that are premixed and used in printing (like paint at the store)
Hex: A color-coding system used on websites.

File Types: Raster vs. Vector


When it comes to logos, it’s important to have the right files for the right occasion. Pixel-based raster files like JPEGs and PNGs are what you normally see on the web, they come in smaller file sizes and are easy for web browsers to load. However, these files are limited in their size and trying to use them in anything larger than a business card for print can result in low quality pixelation. With EPS and PDF files, you will be able to scale your design to any large sized print and retain the sharpness and quality of the design. This allows your logo to be applied practically anywhere from merchandise to large scale advertising such as billboards.

Select a Style: Customizing Your Logo

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